For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
CD
It may be old. In my point of view I guess the core concepts are never going to change.
SS
Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.
MO
The best course I have taken in a while . The professor was amazing and passionate about sharing his wealth of knowledge . Highly recommended !
UG
Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.
HH
This course is very informative and provides insight of the subject.
CK
Excellent course and a very good accompanying text book
MT
For online, in this format, not bad. Good use of real world examples.
OS
very useful course for product engineers & leaders
AA
A good course for Aspiring and Active Entrepreneurs
JV
Overall, a very interesting course, though I felt it dealt more with entrepreneurship rather than Product Development or Product Management, though both topics are touched upon lightly.
WS
This is a great intro to entrepreneurship in products as part of new company launches.
IM
I liked this course. It's excellent course for beginners and provides useful tools.
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Waste of time. Very basic course. no depth at all in any topic. the professor barely reads headlines. There are no examples whatsoever. I guarantee you much better content for free on Youtube.
Felt like it was a way to sell a book rather than teach me anything new
Coming from a recently failed business, I now clearly understand how I made a lot of ignorant errors right from the foundational stag,e even though I did a few things right ( just by trusting my guts & my little knowledge). This course has provided me with an important asset to possess - KNOWLEDGE.
Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.
Very poor. Nothing about product work. Google "entrepreneurship" and make a powerpoint with what you found - you have now recreated this course. Don't waste your time or money on the "textbook" either.
¡Excelente curso! los casos de estudio, las lecturas, los ejemplos y las ideas que son proporcionadas te muestran un panorama claro de cómo desarrollar un proyecto de emprendimiento, esto, combinado con el conocimiento y la experiencia del Instructor, lo hacen un gran curso.
Muy interesante
This course is a valuable investment for anyone looking to deepen their understanding of the relationship between business and technology. It empowers participants to think creatively and apply their knowledge in meaningful ways. I wholeheartedly recommend this course to professionals across various industries who are eager to elevate their strategic thinking and operational effectiveness.
Course was very informative. The content was provided in a fashion which will allow me to reference key points again whenever situation demands. The Case stoudy based approach taken gave a realistic outlook on the topics covered. Thank you Dr. Green for this amazing learning resource
This was a great course!!! I wish I had taken this course before starting my entrepreneur venture. It would have saved me a lot of time and money. This course was straightforward, with excellent explanations, real-time applications, and learning activities to put everything together.
Una excelente introducción al mundo del emprendimiento y el análisis del mercado antes de crear un nuevo producto o servicio, con análisis mediante ejemplos que hacen de manera más fácil la comprensión de las diferentes etapas del proceso.
This course helped me a lot to understand my potential for entrepreneurship. Highly educational and very focused as I'm experiencing the topic, of product design. Thank you for the opportunity to learn this.
Developing Innovative Ideas for Product Leaders help me a lot to understanding and improving my skills on Innovation field that required for ensure we could run the company in digital age
Really enjoyed this course especially the crisp and clear advice on entreperneurs which is very much relevant for organisation employees who are essentially intrapreneurs too.
The best course I have taken in a while . The professor was amazing and passionate about sharing his wealth of knowledge . Highly recommended !
Muy bueno, se entiende y los cuestionaron son sencillos pero con preguntas claves acerca de cada conocimiento impartido
Very nicely explained the most fundamental set of Entrepreneurial characteristics: mindset, motivation and behavior!
very helpful and specific course for elementary product developers. Thank you Dr. James.
It may be old. In my point of view I guess the core concepts are never going to change.
This is a great intro to entrepreneurship in products as part of new company launches.