Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!
AK
Fantastic course on demand analytics.... topics are covered from basics, concepts have been taught in structured manner along with practical use cases and hands on
SN
Was expecting a bit more advanced techniques for forecasting demand. However, it's a great course for a beginner.
AS
This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,
JL
You learn to create mathematical models and be more assertive in your demand, really good course.
CW
Used this method practically line by line in my job at a large tech company to project internal request growth. Incredible real world application
HK
this course is good and more help me to know about demand analytics, how to evaluate the forecast and implemented in a correct way
LF
Very well designed class. With one project progressively explained, the instructor teaches you 1. the concepts. 2. the standard. 3. the process.
SY
The Course content is Crisp. It gives you a basic idea to develop a forecast model for supply chain and its demand
GA
Excellent in terms of learning and content. Gives practical guidance on how to create demand forecasting models.
RB
The course helped me to understand demand analytics.
SV
Overall good course that is easy to understand. Assignments could be improved.
K
Thank you so much for sharing your acknowledge in my course.
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Effective Use of MS Excel in demand analytics. Inclusion of more forecasting techniques can strengthen the course.
Excellent course. Didactic classes and content are very well planned and executed, using time series/regression for planning and demand forecasting. The examples run in Excel (data analysis/forecasting tool), but I implemented it in Python as well (at my own risk). I highly recommend it!! My sincere thanks to Coursera, Rutgers University, and Professor Yao Zhao.
The content was good and it was great learning experience. although i was in Demand forecasting role for last 10 years but never thought of applying analytics of demand planning before configuring the demand planning and forecasting ERP tool for the client.
The course was very helpful to learn demand planning and forecasting. The lectures and the instructor were very clear and precise. Though addition of more rigorous demand planning models would be very helpful for the professionals.
Used this method practically line by line in my job at a large tech company to project internal request growth. Incredible real world application
Thanks to Coursera and Professor Yao Zhao for providing the simplest and best way to get a hands-on experience of demand analytics
Excellent, simple and up to the point
One big takeaway from this course is that it provides another way of demand forecasting, more from a statistics standpoint (instead of what I learned from traditional supply chain textbooks), which just provides another method/model for my future Demand planning and forecasting. I'm gonna apply it to my future demand analysis, then test it, and compare it with the traditional supply chain way.
This is a very good course for beginners and for those who are looking to refresh their knowledge. If you are considering a career in demand planning, this will give you a very good insight as to some of the tasks required.
This course is particularly helpful and practical in terms of demand planning. The course shows technical steps by using Excel so precisely, I can apply right into my study. Thank you for organizing such a detailed course!
This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,
Concepts are very well explained by Dr. Yao Zhao. I really impressed by the way he kept the course materials simple , yet driving the crux of the subject to reach the learners
You need some statistical background or learn it on the job. But in general it is well prepared and easy to learn from this teacher. great job. Thank you very much
Fantastic course on demand analytics.... topics are covered from basics, concepts have been taught in structured manner along with practical use cases and hands on
Very well designed class. With one project progressively explained, the instructor teaches you 1. the concepts. 2. the standard. 3. the process.
this course is good and more help me to know about demand analytics, how to evaluate the forecast and implemented in a correct way
It is a really, really amazing learning. Everybody who loves dates interpretation, maths or management must study this course.
The course is well presented with enriching informations and pedagogical methodology.
Thank you Pr. Yao, thank you Coursera.
The Course content is Crisp. It gives you a basic idea to develop a forecast model for supply chain and its demand
I like overall course content, regression simplification by instructor,
Thank you for teaching me demand analytics.