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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,381 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

MN

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

筛选依据:

426 - The Strategy of Content Marketing 的 450 个评论(共 1,696 个)

创建者 RUPAM M

Apr 29, 2020

This is a very good course. It will really help you in your Carrier. Just look into those E- books because they are very essential.

创建者 dwiki f

Jun 1, 2023

This course has been very helpful in improving my content creation skills, and I have learned a lot from the experts in the field.

创建者 Ingrid M

Sep 22, 2022

I really liked the topics and the information of the course. I have learn new things and that is what it makes this course great.

创建者 Bonny A

Jun 2, 2021

It was a great experience, learn some amazing content ideas and all the strategy will help me to become a better content marketer.

创建者 Haneul K

Dec 21, 2019

It was very good and helpful lecture like guideline that helps me understand how to start content marketing and develop its skill.

创建者 Imelda J M J

Nov 24, 2024

Me parece muy importante poder acceder a estos cursos que nos permiten reforzar conocimiento y poner en práctica. Muchas gracias

创建者 Sandra S

Sep 28, 2023

Me gustó mucho y la metodología combinada fue muy amigable. Me hicieron leer bastante. Aprendí mucho. Gracias por la oportunidad!

创建者 H. K

Dec 18, 2020

Amazing course. Very detailed and comprehensive. Would recommend it to everyone wanting to make a living out of content creation.

创建者 Rachel Y

Sep 14, 2017

This is the best content marketing course that I've never had, the additional reading materials are very helpful and impressive.

创建者 Christopher L G

Sep 17, 2020

This is a great course. There are several classes in the form of podcast which I didn't like, but the content is really helpful.

创建者 Alpo U

May 31, 2020

It was effective. I didn't expect so much from an online course. It was my first course on Coursera and i am glad that i did it.

创建者 Fahimeh H

Jul 6, 2021

Excellent presentation by Sonia Simon. Enjoyed doing the course. Learned a lot. Thanks, Sonia Simone. You are doing great work.

创建者 Lisa L

May 3, 2020

Sonia Simone is a lovely teacher who puts forward her point without beating around the bush. I have learnt a lot, thanks Sonia!

创建者 Dr N S

Feb 27, 2020

Excellent presentation by Sonia Simon. Enjoyed doing the course. Learned a lot. Thanks, Sonia Simone. You are doing great work.

创建者 Danielle O

Jun 8, 2020

Content was very well put together and thought out. It was very engaging and truly written for the beginning content marketer.

创建者 Rieshdah G

Aug 16, 2020

The course was very useful in provide outlines and frameworks for content marketing. I will definitely recommend this course.

创建者 Hawa D K

Jun 3, 2020

I love this course. I recommend this course for anyone who wants to have more knowledge of the strategy of content marketing.

创建者 Smriti

Feb 19, 2018

Very good course, the reading material is really good.

What can be better is understanding a bit on analytics / tracking / SEO

创建者 Ifeyinwa N

May 24, 2020

This is just the best. I can't fully put in words what I learnt from this course because it is simply amazing. It was great.

创建者 Federica D

Feb 4, 2021

Un corso appassionante per chi vuole trasformare la scrittura e lo storytelling nel proprio lavoro. Lo consiglio vivamente!

创建者 Shubhra T

Jan 11, 2021

It was very informative and covered all the latest and relevant topics for today's content marketing profession. Thank you!

创建者 Savanna C

Aug 17, 2020

For someone who is not familiar with content marketing, this course will provide great information to help you get started.

创建者 Michiko P P

Aug 9, 2020

Even though I have already studied marketing, I still learned so much from this course. Perfect for beginners and advanced!

创建者 ana p

Jun 9, 2020

A deep dive into what and content marketing is complimented by the do and dont's that give you that step up in your career.