返回到 Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
Kennesaw State University

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

状态:Entrepreneurship
状态:Cost Management
初级课程小时

精选评论

AD

5.0评论日期:Jul 12, 2020

It was a great course. Learned about Business Model and importantly how to think while making it. Nice experience!!

JM

5.0评论日期:Nov 30, 2020

This helped me a lot as I only have very little idea on how to start a business. With the help of this course, I was able to map out the business with FULL details.

JJ

5.0评论日期:May 6, 2017

Excelente curso, muy bien estructurado, los ejemplos y material de apoyo muy buenos.Lo recomiendo 100%

AA

5.0评论日期:Jul 31, 2023

It was grat experience and Thank you for holding this valuable course and supporting students who cannot afford the course fees.

AN

5.0评论日期:May 16, 2021

A good course to learn how to build a business model based on our idea. The course is highly structured and easy to understand & follow.

II

5.0评论日期:Apr 18, 2018

This course is great to learn the Business Model Canvas concept and how to use it in the real world.

N

5.0评论日期:Aug 17, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

JD

4.0评论日期:Jan 31, 2018

Very interesting course, I would recommend it for all entrepreneurs, business people, and innovators.

LF

5.0评论日期:Apr 13, 2016

The best course to understand and develop a Business Model Canvas, very useful course because provide tools and keys for success in the way to make the canvas for your own business.

VI

5.0评论日期:Mar 8, 2016

Mix of the professional animated videos + more practical lectures was excellent planning. Highly recommended post-ideation to put some structure around your idea.

SR

5.0评论日期:Nov 19, 2019

This course provides a good basic understanding of the first building block for starting a business.

MA

5.0评论日期:May 8, 2019

A good course. It was useful for me. But for a course about the Business model, you need something more interactive, that does not look like a university lecture.

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