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University of Illinois Urbana-Champaign

Applying Data Analytics in Marketing

This course introduces students to marketing analytics as a data-driven approach to solving real-world marketing problems. It covers four key areas: causal analysis (identifying cause-and-effect in marketing interventions), predictive modeling and AI (forecasting customer behaviors using machine learning), social media analysis (extracting insights from online consumer interactions through text and network analysis), and consumer demand and preference analysis (estimating preferences, demand, and customer lifetime value). Students will gain hands-on experience using Python to analyze diverse data sources, apply advanced analytics techniques, and generate actionable insights to support strategic marketing decisions.

状态:Data Analysis
状态:Marketing Effectiveness
中级课程小时

精选评论

YY

5.0评论日期:Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

SS

5.0评论日期:Jan 3, 2021

Very informative. Good beginning to start the journey into analytics for marketers.

SN

5.0评论日期:Apr 3, 2025

Very much learning course, got to know about many things .

YC

4.0评论日期:Jul 6, 2020

If the peer reviews were done faster it would be better

DR

5.0评论日期:May 6, 2024

Can you verify my peer assignment and give certificate as soon as possible,thank you

KK

5.0评论日期:Aug 25, 2020

Very informative and nice presentation and interactive sessions.

YC

5.0评论日期:Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

所有审阅

显示:20/43

Soumen Chatterjee
3.0
评论日期:Oct 4, 2020
Yash Chopra
4.0
评论日期:Jul 7, 2020
Maria de Lourdes Oros Barron
5.0
评论日期:Apr 18, 2021
Betari Ayu Pramita
5.0
评论日期:Sep 27, 2020
DUGYALA RUCHITHA RAO
5.0
评论日期:May 6, 2024
Yogi Hartono Cen
5.0
评论日期:Nov 27, 2020
Yasser CHELGHAM
5.0
评论日期:Oct 11, 2020
Juliane Alves Silva
5.0
评论日期:May 21, 2020
Yseen.Moustafa Younes
5.0
评论日期:Nov 3, 2019
Sandeep S
5.0
评论日期:Jan 4, 2021
kutty krishnan
5.0
评论日期:Aug 25, 2020
SOUMODEEP NAYAK
5.0
评论日期:Apr 4, 2025
Devendra Bhadouria
5.0
评论日期:Jul 28, 2022
Le Dac Liem
5.0
评论日期:Apr 29, 2020
Simon Jose Al Hajj
5.0
评论日期:Nov 15, 2020
Dinara Akazhanova
5.0
评论日期:Oct 20, 2022
HARSHALI LAXMAN GADEKAR
5.0
评论日期:Apr 8, 2025
susmi biswas
5.0
评论日期:Apr 2, 2021
Suman Dutta
5.0
评论日期:Sep 29, 2019
GILBERT AMPEIRE
5.0
评论日期:Oct 23, 2019