Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled 专业证书

通过 Coursera Plus 提高技能,仅需 239 美元/年(原价 399 美元)。立即节省

Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled 专业证书

Transform Data into Actionable Business Insights.

Master market research with AI and Power BI to drive strategic decisions and lead with data.

包含在 Coursera Plus

获得职业证书,展示您的专业知识
初级 等级

推荐体验

2 月 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
获得职业证书,展示您的专业知识
初级 等级

推荐体验

2 月 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Frame research questions and design strategic market studies using professional intake methods.

  • Conduct competitive intelligence and trend forecasting with advanced analytical techniques.

  • Design and execute primary research using GDPR-compliant survey methods.

  • Apply customer segmentation and ROI estimation to formulate growth strategies.

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授课语言:英语(English)
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April 2026

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

借助热门技能来开拓您的职业生涯

  • 接受 Coursera 的专业级培训
  • 展现您对技术的精通程度
  • 通过 Coursera 获得雇主认可的证书

专业认证 - 9门课程系列

Market Research Foundations for Strategy and Growth

Market Research Foundations for Strategy and Growth

第 1 门课程, 小时

您将学到什么

  • Recognize the fundamental purposes of market research and apply industry-standard intake forms to capture project requirements.

  • Use interview techniques to define specific, measurable research objectives and evaluate approaches with cost-benefit analysis.

  • Apply strategic frameworks like the 4 Ps, SWOT, and Ansoff Matrix to analyze implications and quantify revenue impact.

  • Recommend growth strategies based on analysis, including insights from research findings to support decision-making.

AI-Powered Market Research and Survey Design

AI-Powered Market Research and Survey Design

第 2 门课程, 小时

您将学到什么

  • Execute qualitative interviews and AI-powered focus groups to synthesize deep user insights from complex information.

  • Design sophisticated surveys utilizing advanced branching logic and skip patterns to optimize high-quality data collection.

  • Analyze research data using statistical techniques and eye-tracking heat maps to generate technology-driven insights.

  • Evaluate data collection processes to ensure full GDPR compliance and adherence to global privacy and ethical standards.

Market Research Data Analysis and Governance with R

Market Research Data Analysis and Governance with R

第 3 门课程, 小时

您将学到什么

  • Apply R programming techniques for comprehensive data analysis and create automated, parameterized reports with R Markdown to minimize manual error.

  • Implement robust data governance and quality monitoring practices to ensure data integrity and auditability.

  • Evaluate and validate predictive models using advanced diagnostic techniques to improve accuracy and reliability.

  • Master data provenance to ensure findings are defensible and communicate insights effectively to stakeholders.

Competitive Intel, Trends and Data Sourcing

Competitive Intel, Trends and Data Sourcing

第 4 门课程, 小时

您将学到什么

  • Apply Porter's Five Forces to evaluate industry competitiveness and identify gaps in product features against competitors.

  • Use sentiment analysis to track competitor communication shifts and develop advanced search techniques for critical information retrieval.

  • Create risk-scoring matrices for strategic decision-making to enhance understanding of potential challenges and threats.

  • Evaluate and prioritize market trends using systematic scoring to better inform future business strategies and initiatives.

Market Analysis and Trend Forecasting with Data

Market Analysis and Trend Forecasting with Data

第 5 门课程, 小时

您将学到什么

  • Analyze historical trend data to forecast future market demand and calculate market sizing metrics like TAM, SAM, and SOM.

  • Visualize competitive positioning and market share trends to determine their impact on strategic recommendations and market entry.

  • Distinguish between market trends and short-term fads to inform data-driven decisions and ensure relevance in recommendations.

  • Create structured scorecards for market entry decisions to produce data-driven recommendations with confidence and clarity.

Customer Segmentation and Analytics

Customer Segmentation and Analytics

第 6 门课程, 小时

您将学到什么

  • Identify and define comprehensive buyer personas using data.

  • Analyze cross-tabulated data to uncover key customer segments.

  • Apply RFM segmentation to classify and prioritize customer groups.

  • Calculate incremental revenue and profitability from targeted segments to demonstrate financial value to stakeholders.

Market Research Data: Dashboards and Storytelling

Market Research Data: Dashboards and Storytelling

第 7 门课程, 小时

您将学到什么

  • Design clear, impactful data visualizations and create interactive dashboards in Power BI using best practices.

  • Learn to blend multi-source data into a single, interactive dashboard to enhance clarity and user engagement.

  • Craft compelling narratives that connect data to business strategy, supporting executive decision-making effectively.

  • Automate and validate reporting processes to improve stakeholder communication and ensure data accuracy and consistency.

Market Research Portfolio Capstone

Market Research Portfolio Capstone

第 8 门课程, 小时

您将学到什么

  • Design a comprehensive market research project from concept to delivery.

  • Execute ethical, mixed-methods research with robust data collection.

  • Perform advanced analytics using R and Power BI.

  • Create and package professional-quality research deliverables for executive-level presentation.

Career Launch for Market Researchers

Career Launch for Market Researchers

第 9 门课程, 小时

您将学到什么

  • Convert academic projects into professional portfolio items.

  • Craft compelling resumes and LinkedIn profiles for market research roles.

  • Develop a strategic approach to job searching and networking.

  • Identify key certification paths and professional associations.

获得职业证书

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位教师

Professionals from the Industry
362 门课程50,614 名学生

提供方

Coursera

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'

Jennifer J.

自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题

¹ 基于美国 2021 年 Cousera 学生结果调查的结果。