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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
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4,225 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

AD

May 10, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

筛选依据：

976 - What is Social? 的 1000 个评论（共 1,094 个）

创建者 Pramod Y

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Dec 2, 2015

This course is engaging with actionable insights.

创建者 Laura D

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Mar 2, 2020

fairly straightforward; not that eye-opening. :)

创建者 Andres S

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Dec 10, 2018

Its a little outdated, but its clear and concise

创建者 Abeer A A

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Oct 30, 2016

it's very beneficial and contain many references

创建者 Evie H

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Jul 26, 2019

Great course with valuable resources and books.

创建者 R S

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Dec 30, 2017

Too broad, expecting something more narrow next

创建者 Muhamad A

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May 22, 2020

This is a very interesting course! Well done!

创建者 joy m

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Mar 28, 2018

Great foundational information and tools.

创建者 Diana G

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Mar 15, 2016

Good introductory course to social media.

创建者 Wes C

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Apr 20, 2020

great information! Extremely worthwhile!

创建者 Joshua S

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Jan 18, 2018

Good stuff to be learned by this course.

创建者 Olga S

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Nov 15, 2017

I expected more knowledge to be provided

创建者 AllenChao

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Aug 29, 2016

It's a good introduction to social IMC.

创建者 Lew K S

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May 7, 2020

Very informative! Learnt something new

创建者 Jay H

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Nov 27, 2018

Learning a lot but updates are needed

创建者 Priyanka S

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Aug 31, 2017

very well explained basic concepts.

创建者 Nelson

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Oct 17, 2017

It was a good introductory course.

创建者 Herbert V

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Mar 29, 2017

Excellent, the best introduction!

创建者 abuettner

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Jan 21, 2016

Thank you for those great insights

创建者 Jasee S

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May 6, 2020

i learned a lot from this course

创建者 Paula G

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Oct 9, 2015

Really enjoying this mooc so far

创建者 Diana D R

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Mar 26, 2024

very informative, learned a lot

创建者 Sarah Y

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Jun 22, 2021

Very interesting and beneficial

创建者 AWOJIRIN A R

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Apr 7, 2016

Ok, BUT I SACRIFICED MEGABETYES

创建者 Anne-Sophie C

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Aug 24, 2020

Good content and learned a lot