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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

4.6
4,204 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

筛选依据:

376 - What is Social? 的 400 个评论(共 1,094 个)

创建者 Amy R

Oct 10, 2021

Extremely informative for an introductory course! Looking forward to the rest.

创建者 Anabell P

Dec 27, 2020

Thank you so much! I love this course. I will take more courses in the future.

创建者 Matarishwan

Feb 7, 2016

Had a great learning experience under Randy. He keeps things simple and crisp.

创建者 Gloria E A D

Mar 12, 2025

Gracias por la información, lecturas y casos (en algunos casos actualizados).

创建者 Biswajeet R

May 25, 2020

I learned very important insights to social media engagement for my business

创建者 SRIKANTH C

May 15, 2020

it is a very good course for the people. Who want to learn for the beginning.

创建者 Valeria R

Apr 25, 2020

Love it! so grateful for this course. Really looking forward to the next one!

创建者 Renae C

Jun 5, 2018

This was a great introduction to Social Media Marketing and very informative.

创建者 Donald A

Oct 11, 2017

Outstanding ideas, and a great flow of thought. Superb delivery and content.

创建者 Danielle R

Jan 16, 2016

Very useful and hands-on course! I learned a lot and am eager to learn more!

创建者 Diwakar D

Dec 1, 2022

All of you great teachers have given your valuable knowledge, we are blessed

创建者 Terence l

Feb 6, 2019

A very good Introduction class to make a good start of learning social media

创建者 Ana N

Oct 7, 2024

Un curso muy interesante, que nos ayuda a saber la importancia de las redes

创建者 CHRIFI A M

Nov 21, 2019

Very good course, simple to understand and has flexible schedule, thank you

创建者 Sachin S 1

Apr 13, 2018

Great course in introduction to social marketing. looking forward to MOOC 2

创建者 Emily H

Dec 3, 2016

Great information and useful assignments! I'm looking forward to MOOC 2! :)

创建者 Kavishka W

Jan 26, 2024

This is a very good course for beginners without any previous experiences.

创建者 Huzaifa A

May 4, 2021

Amazing learning, That I receive from Coursera and Northwestern University

创建者 Swayam B

May 5, 2020

An excellent introduction to all things possible in today's digital world.

创建者 Sarah B

Nov 2, 2017

course that helped me to see another way of dealing with partner networks.

创建者 Talia O G

Sep 13, 2016

A nice and very interesting introduction to the field of Social marketing.

创建者 Vladimir B

Apr 15, 2020

Great course with vibrant videos and in-depth reviews of the social media

创建者 Cy L

Jun 12, 2021

Interesting course with helpful information that you can use immediately

创建者 anshuman y

Jan 19, 2019

Lot of good insights and relevant learnings applicable to the real world

创建者 The M R

Mar 27, 2017

Great course with relevant, actionable information. I highly recommend!