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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1601 - Customer Analytics 的 1625 个评论（共 2,554 个）

创建者 Suma M

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May 24, 2023

done

创建者 Sameeksha D

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Dec 23, 2022

good

创建者 wu b

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May 17, 2022

good

创建者 Tuhin K

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May 8, 2022

good

创建者 hubaodan

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Sep 19, 2021

good

创建者 David L

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May 27, 2020

Yyyh

创建者 Soumyadeep M

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May 23, 2020

good

创建者 Robin S R

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May 20, 2020

GOOD

创建者 Ravi S

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May 3, 2020

good

创建者 VISHNU V

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Feb 27, 2019

good

创建者 joanna s

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Oct 13, 2018

获益良多

创建者 Momodou B

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Mar 25, 2018

good

创建者 Shrayanka Y

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Jul 17, 2017

Good

创建者 Sunish G

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May 6, 2017

good

创建者 Kuljeet K

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Mar 6, 2017

Good

创建者 Rajshree r

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Nov 1, 2016

Good

创建者 Suresh K

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Mar 27, 2016

good

创建者 Mathew B

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Nov 15, 2015

good

创建者 Boitumelo S

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Aug 13, 2020

wow

创建者 Charu M

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Oct 7, 2019

Cou

创建者 chetan s

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Aug 29, 2020

OK

创建者 Kiri

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Jul 14, 2020

很棒

创建者 RUOXI L

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Apr 15, 2019

gg

创建者 Alae B

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Oct 23, 2021

r

创建者 Crystal C

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Dec 9, 2020

ㄕ