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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1551 - Customer Analytics 的 1575 个评论（共 2,554 个）

创建者 Jorge E

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Jun 13, 2020

Excelente

创建者 preetam o

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May 28, 2020

Excellent

创建者 Hlanganani G

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Apr 17, 2020

Very good

创建者 Snehil R

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Feb 1, 2020

Excellent

创建者 Olusegun D O

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Mar 6, 2019

Fantastic

创建者 Azhar K

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Aug 22, 2018

Excellent

创建者 Bình H

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Oct 19, 2017

I love it

创建者 Dipak D

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Jul 5, 2017

Excellent

创建者 Diego A P G

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Mar 13, 2017

Excellent

创建者 sindhura57

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Dec 23, 2016

excellent

创建者 cai b

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Dec 17, 2016

very good

创建者 Mohamed A A A

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Nov 14, 2016

Thank you

创建者 Ade A

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Aug 23, 2016

SPLENDID!

创建者 PRAVEEN D

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Feb 8, 2016

Excellent

创建者 esdorn

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Jul 11, 2021

Perfect!

创建者 Faizan K

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Aug 24, 2020

Good job

创建者 Christine W

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Mar 9, 2017

Terrific

创建者 Artem S A

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Apr 14, 2016

Noiiice!

创建者 Arushi M

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Apr 14, 2016

very gud

创建者 kaung n

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Feb 4, 2016

awesome!

创建者 Nickil M

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Nov 26, 2015

Awesome!

创建者 Sudheer k P

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Apr 18, 2025

amazing

创建者 Abhishek R

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Jul 3, 2021

awesome

创建者 Vineet S B

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Jun 12, 2020

amazing

创建者 Xinyue H

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Jan 12, 2020

helpful