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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1526 - Customer Analytics 的 1550 个评论（共 2,554 个）

创建者 Shweta w K

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Sep 28, 2022

Excellent

创建者 Sridevi S

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May 19, 2021

I loved it

创建者 sunil n

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Sep 29, 2020

no comment

创建者 Rafaela B

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Jun 20, 2020

Very good!

创建者 XUEJUN W

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May 8, 2020

so helpful

创建者 Rakesh J

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Jun 3, 2018

Wonderful!

创建者 Mauricio L R

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Jun 29, 2017

Muy bueno.

创建者 Diego R M

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Jun 20, 2017

Excelente!

创建者 Nicholas C

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Feb 17, 2017

Thank you!

创建者 ALESSANDRA A D C

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Aug 10, 2016

Veru Good.

创建者 Sateesh K R

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May 5, 2016

Gr8 course

创建者 Angelo M

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Apr 19, 2016

Fantastic!

创建者 Majid A

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Feb 22, 2016

Excellent!

创建者 Anshul s

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Dec 16, 2015

Excellent!

创建者 Nazma B

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Feb 12, 2025

its great

创建者 Jinit S

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Apr 16, 2024

very fast

创建者 Chukwubuikem A

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Nov 23, 2023

Educative

创建者 Franklin R

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Oct 29, 2023

Perfect!!

创建者 Yusak A

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Apr 11, 2023

excellent

创建者 Adutov R

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Apr 10, 2023

Goog job!

创建者 Phạm T

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Sep 29, 2022

wonderful

创建者 Simantak S

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May 7, 2022

very good

创建者 zhang w

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Nov 1, 2021

wonderful

创建者 MAYANK Y

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Jun 27, 2021

excellent

创建者 Jorge A D L F Z

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Mar 13, 2021

Excelent.