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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

BM

Mar 10, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1376 - Customer Analytics 的 1400 个评论（共 2,554 个）

创建者 Ankita M

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Apr 26, 2020

Course is effective

创建者 SUBHRA S M

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Nov 16, 2019

Excellent Learning!

创建者 Deleted A

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Jul 26, 2019

muito bom o curso!!

创建者 Yuetong Z

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Feb 18, 2019

highly recommended!

创建者 Sahil L

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Nov 24, 2018

Excellent course!!!

创建者 Carlos M S

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Aug 21, 2018

Adecuado y preciso.

创建者 Ajmal V

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Sep 27, 2017

A valuable course .

创建者 Clement O

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Aug 2, 2017

Great fundamentals!

创建者 Andrea C R A

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Mar 6, 2016

Loving this course!

创建者 Gani

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Feb 6, 2016

Interesting course!

创建者 Ashutosh D

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Oct 2, 2015

exceptionally good.

创建者 Koketso N

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Jan 23, 2024

Interesting course

创建者 Ikechukwu K

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Jan 16, 2022

Exceptional course

创建者 Chengcheng Y

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Dec 12, 2020

AWESOME! Terrific！

创建者 Precious F

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Aug 25, 2020

Very easy to learn

创建者 Nguyen B K N

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Aug 5, 2020

informative course

创建者 Sangeen p s

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Jun 2, 2020

customer analytics

创建者 Tarek G

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Feb 13, 2018

Fantastic course..

创建者 Souvik _

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Jan 12, 2018

LIKE A BLESSING !!

创建者 Abdul R

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Sep 30, 2017

Very great course!

创建者 Wang Y

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Sep 15, 2017

very good lessons!

创建者 Javier J L C

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Apr 18, 2017

Excelente curso !!

创建者 孙妙言

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Dec 3, 2016

老师讲的很生动，推荐阅读的材料很丰富

创建者 Syed M M G

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May 29, 2016

Excellent course!!

创建者 Ankit S

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Jan 20, 2016

Really good course