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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1201 - Customer Analytics 的 1225 个评论（共 2,554 个）

创建者 Agganoor S C S

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Aug 4, 2020

Thank you for putting up this course

创建者 Yee S L

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Jul 16, 2020

Understandable and good explanations

创建者 Prashant A

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Mar 26, 2020

Very Helpful and insightful as well.

创建者 Siddhivinayak S

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Aug 22, 2019

Pleasure to learn form such scholars

创建者 Tatiana F R

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Oct 23, 2017

Great teachers, interesting content.

创建者 Vladimir P

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Feb 10, 2017

Great content! Valuable information!

创建者 Santosh L R

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Jan 10, 2017

every marketing guys must know this.

创建者 Anupam D

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Dec 3, 2015

One of the best courses on Coursera.

创建者 Ege T

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Mar 18, 2024

GREAT , Thanx for your cooperations

创建者 Keelan J

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Apr 8, 2022

Information was extremely relevant.

创建者 Nutthakarn S

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Aug 14, 2021

I can apply the knowledge to my job

创建者 Javier D G G

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Jul 30, 2021

Excellent course, amazing lecturers

创建者 Samii T

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Aug 23, 2020

the case study is really inspiring!

创建者 Nakka p R

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Jan 14, 2020

good couse very use full infomation

创建者 Steven C

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Jan 10, 2020

Great instructors. Difficult tests.

创建者 Kshitij K

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Oct 25, 2019

Insightful course, hand on practise

创建者 Guy G

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Jul 6, 2019

Excellent course. Very interesting.

创建者 Bhudev S

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Aug 30, 2018

Good Course for learning the basics

创建者 Nermin E

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Nov 5, 2017

Very valuable course for beginners.

创建者 M. M K H

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Apr 8, 2017

Very Good. Want to do next courses.

创建者 polina l

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Dec 5, 2015

Great course and great instructors!

创建者 Abhinav N

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Jun 6, 2020

A very good and informative course

创建者 Aniket A

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Apr 21, 2020

A very useful course for beginners

创建者 naman g

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Jul 31, 2019

Teaches well and start with basics

创建者 Tanisha

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Oct 20, 2018

One of the best course in coursera