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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1101 - Customer Analytics 的 1125 个评论（共 2,554 个）

创建者 Dennis D J

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Feb 10, 2019

Excellent engaging content, very enlightening.

创建者 ASHWIN U S

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Oct 23, 2015

Excellent course! Got to learn amazing stuff..

创建者 Nguyễn N H

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Jan 24, 2024

This Course is very useful with me. Thanks!!!

创建者 XIAOJUN S

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Jan 2, 2023

learned a lot, thank you so much, professors!

创建者 Lu Y

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Oct 22, 2022

Very detailed lecture and knowledgeabal PPT.

创建者 Mateus B

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Sep 17, 2020

Super Helpful and good pieces of information.

创建者 Ashish S

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Aug 4, 2020

Learning can never stop you to grow and learn

创建者 Nitish P

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Jun 13, 2020

Easy to learn with tons of material provided.

创建者 Purushothaman K

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Apr 29, 2020

classes were very interesting and informative

创建者 Damaso P

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Jun 3, 2018

Excellent professors. Very good explanations.

创建者 Sanjay K

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Sep 1, 2017

Excellent, eye opener, engaging!!! Thank you!

创建者 [email protected]

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Aug 30, 2016

great course. The quizz part ould be improved

创建者 Sunil K

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Jan 20, 2016

Thanks for putting up such a great course !!!

创建者 Nguyen T T

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Sep 9, 2021

Great course. Excellent instructors, content

创建者 Amanda

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Sep 30, 2020

Really interesting and well executed course.

创建者 Regulthafus C T A

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Jun 1, 2020

Thank you, a very good course and I love it.

创建者 Shyam

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May 25, 2020

amazing professionals and covered all topics

创建者 rutuja n

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Sep 11, 2019

Helpful for non-technical explorers as well!

创建者 Sakshi A

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Aug 22, 2019

This was really good experience of learning.

创建者 s . v r

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Jun 21, 2019

Good to understand thinking in a logical way

创建者 MD K A B A G

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Jan 9, 2018

Very good course and very easy to understand

创建者 ch s

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Jan 1, 2017

THAT WAS A GREAT LEARNING EXPERIENCE. THANKS

创建者 Daniel O

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Jul 3, 2016

Great choice to start in the analytics world

创建者 Charliemo Y

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Jul 22, 2021

Great Course for imrpovig marketing ability

创建者 Messias U

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Dec 30, 2020

My rating is what I expect from the course!