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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1051 - Customer Analytics 的 1075 个评论（共 2,554 个）

创建者 Sanket P

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Mar 7, 2022

I am thankful for the course. It is worth doing!!!

创建者 Bandhia A L

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Jan 10, 2022

good , but the video is too long it can be bored..

创建者 Yehor T

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Nov 23, 2020

Very interesting and comprehensive course! Thanks!

创建者 Deleted A

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Aug 24, 2020

well crafted course for the analytics professional

创建者 Hardeep S C

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Jun 18, 2020

Excellent course to learn more skills in analytics

创建者 Anshul N

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Aug 25, 2019

Amazing Course. A great step towards better future

创建者 Kevin C

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Nov 8, 2018

Great introductory overview of customer analytics!

创建者 vedant m

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Mar 14, 2018

One of the top notch faculty and an amazing course

创建者 Endurance O

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Jun 27, 2017

exciting and revealing... i certainly want more!!!

创建者 João F

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Apr 1, 2016

5 Star course. Very clear and full of information.

创建者 Harsh A

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Mar 30, 2016

very very useful course taught in a simple manner.

创建者 Nhật H L

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May 28, 2024

The course is so great. I can learn more from it

创建者 Tanishq M

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Sep 6, 2022

Great course when starting a career in analytics.

创建者 Olasunkanmi

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Mar 31, 2022

Content is relevant and presentation is excellent

创建者 dileep k

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Jul 8, 2021

Well explained with different real life examples.

创建者 Katerie L

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Jan 28, 2021

Enjoyed learning the basics of Customer Analysis!

创建者 Ismael W

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Jul 15, 2020

excellent course to analyze the consumer market!!

创建者 David S

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May 14, 2020

Very practical class offered by great professors.

创建者 Yaswanth Y

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Jul 30, 2017

Very helpful to know about the current happenings

创建者 Brittney J R

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Apr 27, 2017

Fantastic course, exactly what I was looking for!

创建者 Rakesh K S

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Nov 1, 2016

Excellent way of introducing customer analytics !

创建者 deeban b

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May 16, 2016

Excellent professors with quality course content.

创建者 Vignesh A

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Aug 10, 2020

One of the best course offered through Coursera!

创建者 Teo J F

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May 15, 2020

Tough quizzes, forces you to think but worth it!

创建者 Bilash S

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Jan 6, 2020

Would be great if we get some practical exposure