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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1576 - Customer Analytics 的 1600 个评论（共 2,554 个）

创建者 Osama E S B

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Dec 31, 2019

Amazing

创建者 ANURAG K

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Oct 21, 2018

Awesome

创建者 GoldenTeeth C

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Aug 30, 2018

有用，入门好课

创建者 Liu Y

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Oct 28, 2017

like it

创建者 Modestman

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Mar 26, 2017

Elusive

创建者 牛雨晗

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Feb 19, 2021

great！

创建者 OUSSAMA B

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Jan 6, 2021

gooood

创建者 Md. F H H

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Nov 24, 2018

Great!

创建者 Zhuo C

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Oct 13, 2018

so int

创建者 Mobin S

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Jul 3, 2017

Great.

创建者 Remoundos E

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Jun 5, 2016

Super!

创建者 Fengzhe W

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Mar 16, 2016

cool!!

创建者 Walter D M C

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Jul 13, 2023

good¡

创建者 manu n

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Oct 27, 2022

good

创建者 SUDHANSHU K

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Jun 29, 2020

Great

创建者 Mi A

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Sep 26, 2019

good!

创建者 BENKACEM N

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Mar 23, 2019

great

创建者 Manasvee M K

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Dec 28, 2018

great

创建者 Kshitiz S

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Jan 27, 2018

great

创建者 Caroline O

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Feb 22, 2017

Great

创建者 Shaz A

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Apr 3, 2016

Great

创建者 José A G

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Dec 28, 2015

Great

创建者 Syifa N A

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Aug 30, 2025

good

创建者 shihyang y

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Feb 16, 2024

good

创建者 Bhuvanes

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Aug 29, 2023

good