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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

BM

Mar 10, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1501 - Customer Analytics 的 1525 个评论（共 2,554 个）

创建者 Nehal P

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Jun 5, 2020

just awesome

创建者 Deleted A

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Apr 19, 2020

High Level!!

创建者 Chukwunonso O

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Apr 12, 2020

Great Course

创建者 SUSANTA B

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Apr 10, 2020

great course

创建者 Kenedy J

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Jul 9, 2019

Good content

创建者 dorothy S

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Feb 14, 2019

Great course

创建者 Mahesh T

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Aug 12, 2018

Great course

创建者 Barnajit S

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Dec 14, 2017

VERY USEFUL.

创建者 sivarama k

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Jul 3, 2017

very use ful

创建者 Habib S H i

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Dec 3, 2016

Great course

创建者 Nikita P

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Jan 26, 2016

cool course!

创建者 Missael L M

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Jan 19, 2016

Good Course!

创建者 Taher R S

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Dec 11, 2015

Great course

创建者 Shreya K

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Dec 8, 2024

good course

创建者 Kondaine K

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Oct 4, 2024

Eye-opening

创建者 bounphet t

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Mar 17, 2023

good course

创建者 Marcelo C

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Jul 31, 2022

MANY THANKS

创建者 Kamlesh R

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May 16, 2021

good course

创建者 Hazem A

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Aug 19, 2020

Insightful!

创建者 Dibya R S

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Mar 21, 2020

nice one !!

创建者 Nikhil S

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May 23, 2019

Eye opener.

创建者 Mauricio C

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Apr 23, 2018

I loved it!

创建者 Dmitriy

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May 5, 2017

motivating!

创建者 Margaret W

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Nov 16, 2023

Thank you!