Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
星
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

BM

Mar 10, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1401 - Customer Analytics 的 1425 个评论（共 2,554 个）

创建者 Hrushikesh M

•

Oct 25, 2021

Very good course.

创建者 Mohammed-Elfatih A

•

Mar 27, 2021

Excellent course.

创建者 Kanchana H

•

Mar 20, 2021

Excellent course!

创建者 Dipsundar K

•

Jun 27, 2020

Awesome Tutorials

创建者 Ani G

•

May 5, 2020

Fantastic course!

创建者 Marta L S d M

•

Apr 22, 2020

Very interesting!

创建者 Ritesh k

•

Apr 9, 2020

awesome course...

创建者 shiv k

•

Dec 2, 2019

Very Insightfull.

创建者 HiKevin

•

Jun 27, 2019

Very good course.

创建者 sriram r a

•

Apr 11, 2019

Absolutely great!

创建者 方浩楠

•

Feb 26, 2019

Useful and great!

创建者 Zheng S

•

May 5, 2018

学到了一些知识，课程难度稍微有些高

创建者 Evalyn

•

Dec 1, 2017

Quite insightfull

创建者 Robert H

•

Sep 4, 2016

Excellent course.

创建者 Ankit P

•

Jun 3, 2016

Wonderful course.

创建者 Dante C

•

Jan 7, 2016

Very hard course.

创建者 Mauro T

•

Oct 15, 2015

Excellent course!

创建者 Christopher T

•

Oct 29, 2024

Very Insightful!

创建者 Puja M

•

Sep 11, 2021

Very Informative

创建者 Sushil B

•

Mar 15, 2021

Excellent course

创建者 Sameer A S

•

Aug 8, 2020

VERY INFORMATIVE

创建者 Shreya B

•

Jun 14, 2020

very insightful!

创建者 Harsh K

•

Jun 4, 2020

Very interesting

创建者 Amit W

•

May 15, 2020

Excellent course

创建者 Reza K A

•

May 14, 2020

very very useful