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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1326 - Customer Analytics 的 1350 个评论（共 2,554 个）

创建者 Rahul s

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May 11, 2020

GOOD LEARNING EXPERIENCES

创建者 Ounam G

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Apr 22, 2020

Super intuitive! Loved it

创建者 pratishtha b

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Apr 18, 2020

the teachers are amazing.

创建者 Gunvant P

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Apr 5, 2020

Great learning Experience

创建者 Zimiao G

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Feb 5, 2020

Really compact knowledge!

创建者 Umer F M

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Jun 16, 2019

MA SHA ALLAH learnt a lot

创建者 Phumeza G

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May 7, 2019

Fantastic and informative

创建者 Rama K H

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Aug 1, 2017

Excellent course to start

创建者 Tomaz S

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Jun 12, 2017

Game changer for my work.

创建者 Swayam T

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Apr 27, 2017

Nice learning experience!

创建者 sateesh

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Aug 20, 2016

Active Data collection :)

创建者 Alejandro A A

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Feb 8, 2023

Very practical knowledge

创建者 Joseph K W

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Sep 20, 2022

Exceptionally delivered

创建者 Nelson M C

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Apr 13, 2021

Great coverage of issues

创建者 Luis d O

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May 4, 2020

Excelente y muy práctico

创建者 Prashant R

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Sep 14, 2019

Nice learning experience

创建者 阮心宇

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Dec 11, 2018

a very impressive course

创建者 Salah E o

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Jan 29, 2018

I like this course 👍🏻

创建者 Tsz S W

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Sep 21, 2017

What a wonderful course!

创建者 Adebola T

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Aug 9, 2017

It was added value to me

创建者 Wan A b W M

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Jun 19, 2016

the best gurus are here.

创建者 Melek U

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Feb 18, 2025

Sertifika vermiyorlar l

创建者 BLESSING P

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Aug 21, 2024

Very interesting course

创建者 Muskan D

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Aug 23, 2021

Very Informative Course

创建者 Zahid E A

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Jul 12, 2020

Very Nice and Intuitive