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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

BM

Mar 10, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1301 - Customer Analytics 的 1325 个评论（共 2,554 个）

创建者 Jayson A

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Jul 1, 2018

I have really learned a lot.

创建者 Amritansh P

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Jun 22, 2017

Something different to learn

创建者 Volodymyr M

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Jan 15, 2017

Great overview on the topic!

创建者 Công H L

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Jun 5, 2022

Awesome, Wonderfull Course!

创建者 Jira P

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Sep 13, 2021

Excellent Learning Program.

创建者 Yogeshwar Y

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Jan 20, 2019

Good All the lecture is ok.

创建者 Ed D

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May 22, 2016

Very well organized course.

创建者 纪鹏

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Mar 1, 2016

课程很实用，内容新颖，对于企业管理有非常好的辅助作用！

创建者 Qunying R

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Dec 30, 2015

Thanks for giving us such w

创建者 Milad H P

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Feb 10, 2022

This course was very good.

创建者 Carla F E

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Apr 2, 2021

amazing! loved this course

创建者 Vibhav S

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Apr 23, 2020

Great learning experience.

创建者 Pragya A

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Apr 22, 2020

Awesome! Covers everything

创建者 JASON Y

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Feb 7, 2020

Very practical and useful!

创建者 Glenn M W

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Jun 18, 2019

Excellent relevant content

创建者 Cristian R R M

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Sep 30, 2018

Very happy for the course.

创建者 ROHAN A B

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Sep 24, 2018

Excellent course ! but I h

创建者 Suhash B

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Oct 28, 2017

Good learning experience!!

创建者 jayakrishnan a r

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Jan 27, 2017

IT WAS A WONDERFUL PROGRAM

创建者 shaik m

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Jun 15, 2016

Great content and insight.

创建者 Abhijay M

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Aug 29, 2023

Very Crucial information.

创建者 Bukola V

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Sep 13, 2022

EDUCATIONAL AND INSPIRING

创建者 Saai R

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Aug 21, 2020

Really loved this course.

创建者 Bouna S N

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Jul 17, 2020

Very dynamic Professors !