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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1276 - Customer Analytics 的 1300 个评论（共 2,554 个）

创建者 NIRMAL N

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Oct 7, 2018

excellent course! THANKS A LOT

创建者 M. M E

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Sep 26, 2018

Offered in a professional way.

创建者 umar m

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Oct 12, 2017

Excellent learning experience.

创建者 Dina N J D

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Jul 21, 2017

Fantastic ! Unbelievably good!

创建者 AKSHAR V

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Jun 10, 2017

Excellent pedagogy! must join!

创建者 Samwel O

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Apr 22, 2016

Real illustration of marketing

创建者 Hillary T

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Dec 14, 2015

I learned a lot in this class.

创建者 Luis F

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Dec 8, 2015

Great insights on this course.

创建者 Kiera P

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Sep 3, 2025

Informative and easy to grasp

创建者 Francesco D

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Apr 21, 2025

Excellent learning experience

创建者 Esther A

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May 19, 2023

I really enjoyed this course.

创建者 IMEN N

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Mar 30, 2023

Brilliant Course !

Thank you !

创建者 Alejandro b

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Apr 30, 2021

I am happy of what I ve learn

创建者 Howard C

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Apr 10, 2021

Very interesting and relevant

创建者 Omar R P M

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Mar 8, 2021

Highly valuable information!!

创建者 Peter I D

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Dec 8, 2019

The course was an eye opener!

创建者 OBI N

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Oct 14, 2019

Excellent introductory course

创建者 Christiane M

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Dec 13, 2018

Excelent material - good path

创建者 Ojas B

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Jul 3, 2018

Excellent course for starters

创建者 Andrzej T

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Oct 13, 2017

great course and great tutors

创建者 Ravinder s

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May 21, 2016

Good course...great learning!

创建者 Akul D

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Feb 18, 2022

good insights on the subject

创建者 Adrian M

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Mar 14, 2021

Great stuff! Very applicable

创建者 amey b

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Apr 25, 2020

Very good course to work on.

创建者 Ajaypal S

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Aug 13, 2018

Great Work by all professors