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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1251 - Customer Analytics 的 1275 个评论（共 2,554 个）

创建者 Andrés B

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Jun 3, 2019

Great view of today’s marketing.

创建者 Ing. R

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Jan 1, 2019

Great! This course is fantastic!

创建者 Ashutosh B

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Dec 9, 2018

its a great course to start with

创建者 Ahmed E

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Oct 5, 2018

Very good syllabus and lecturers

创建者 Agam G

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Nov 5, 2017

Very good course indeed. Thanks.

创建者 md s h

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Apr 18, 2017

Was great learning experience,..

创建者 Zarina

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Oct 31, 2016

Super helpful course! Thank ypu!

创建者 Черемных К Н

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Oct 16, 2016

Интересная и полезная информация

创建者 Mohammed A

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Sep 17, 2016

Well Organized and well prepared

创建者 John R

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Apr 4, 2016

Great course, engaging lecturers

创建者 Vishal B

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Jan 9, 2016

Great Course with great insights

创建者 Indra S

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Jun 25, 2023

sangat membantu dan sangat baik

创建者 Morgan L D

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Apr 11, 2022

Very informative, good teachers

创建者 Ranjan K

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Nov 25, 2021

Excellent content and delivery.

创建者 Roshni R B

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Aug 28, 2019

Indeed very interesting course.

创建者 Hamza W

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Aug 12, 2019

Perfect starting for a beginner

创建者 Gleb B

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Aug 13, 2018

Really interesting and helpfull

创建者 Hanbin Z

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Jul 4, 2018

Very good course for beginners!

创建者 Randyka A K

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Sep 10, 2017

Very insightful and interesting

创建者 Babatayomi A

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Oct 12, 2016

Very interesting and insightful

创建者 Adnan A K N

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Oct 21, 2024

Extra-Ordinary Course Content!

创建者 Ronald V

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Aug 13, 2023

Amazing course. Great content.

创建者 Riyansh A

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Nov 13, 2022

Got to learn a lot of Insights

创建者 Liven V

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Jan 27, 2021

Good course with good insights

创建者 Jose E D M

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Jul 11, 2020

Excellent in all kinds of ways