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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1226 - Customer Analytics 的 1250 个评论（共 2,554 个）

创建者 Funtip S

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Jul 11, 2024

Super essential. I love Wharton !

创建者 CATHY M

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Mar 13, 2022

I learned a lot on this course <3

创建者 Sheila O

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Aug 15, 2020

It was a good learning experience

创建者 Muhsan M

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Jul 30, 2020

it was fun and easy to understand

创建者 KEWARIN S

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Apr 19, 2020

Well explained and very useful 🙏

创建者 Gabriel B

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Dec 21, 2019

Great content and great charisma!

创建者 Virginia H H

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Aug 31, 2019

Thoroughly enjoyed this overview.

创建者 Thessa A B

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Nov 3, 2018

Fantastic course and instructors!

创建者 Sharath T

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Mar 12, 2018

Best and techniques for beginers.

创建者 Jayesh M

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Jan 14, 2018

Learnt a lot through this course.

创建者 Ефремова А А

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Nov 22, 2016

Очень интересный и полезный курс!

创建者 Carlos A P C

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Apr 6, 2016

Excellent course. I recommend it.

创建者 Bentley H

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Jan 24, 2016

Important for market development.

创建者 Pedro P

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Jun 22, 2023

Very informative and insightful.

创建者 Peace O

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Jun 3, 2023

very in-depth

and well

explained

创建者 Syed S H

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Dec 1, 2022

Great Course with a lot of value

创建者 Shivam S

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Jun 14, 2021

Simple and Easily understandable

创建者 Надежда Б

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Sep 3, 2020

informative, and well-explained.

创建者 Jiayi S

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Sep 2, 2020

Fab content, highly recommended!

创建者 LIN S

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May 18, 2020

很好的课程，将理论与生活中的信息连接在一起，更具像化，推荐推荐～

创建者 Bhaskar S

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May 4, 2020

Great course. Really enjoyed it.

创建者 Luis V L C P

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May 1, 2020

Curso muy didactico y entendible

创建者 sandeep n m

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Apr 21, 2020

Learnt a lot during this course.

创建者 Mehdi S

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Apr 6, 2020

a very rich and pragmatic course

创建者 hatim C

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Nov 11, 2019

very nice and informative course