Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
星
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1176 - Customer Analytics 的 1200 个评论（共 2,554 个）

创建者 puneet b

•

Feb 18, 2017

Insightful and though provoking course.

创建者 Ramchand R

•

Dec 6, 2016

Enjoyed the course. Very useful indeed.

创建者 Michael M

•

Sep 27, 2016

It's an interesting and helpful course.

创建者 Mrunalini J

•

Feb 11, 2016

Excellent course content and the staff!

创建者 Arjun B

•

Jun 25, 2023

Very Informative and career uplifting.

创建者 JUAN D M A

•

Apr 5, 2020

Very good explanation of Pete and Eric

创建者 Heba A

•

Feb 20, 2020

This course is very helpful for who do

创建者 Deepak s t

•

Aug 2, 2019

excellent explanation by all faculties

创建者 Pranav A

•

Mar 18, 2019

Fantastic course! Amazing Professors!!

创建者 Shailesh P

•

Dec 4, 2018

Very informative course,Well explained

创建者 MD M R K

•

Feb 18, 2018

It is very helpful for develop career.

创建者 VJ

•

Nov 15, 2015

good material and interesting delivery

创建者 Mubarak H

•

Mar 24, 2021

Great experience Thanks you Teachers

创建者 Diego G M

•

Jan 25, 2021

Nice experience with great teachers !

创建者 daniel r

•

Jul 12, 2020

I couldn't have found a better course

创建者 Anar A

•

May 22, 2020

Thank you for the course. it is great

创建者 Suvarchala K

•

Apr 26, 2020

Well designed Course with application

创建者 foo h j k

•

Apr 25, 2020

Great prof giving real life examples.

创建者 Carlota S

•

Feb 18, 2020

Really Informative and useful content

创建者 Mohan V

•

Oct 1, 2019

Great course for Business Executives.

创建者 SOPHIELU

•

Aug 25, 2018

Highly Recommand, excellent teaching!

创建者 Michal B

•

May 21, 2017

The most valuable course on Coursera!

创建者 Siva P

•

Apr 16, 2017

great class. definitely worth taking.

创建者 KONAKANCHI S P

•

Jul 8, 2016

good Course,gave a lot of insights!!!

创建者 tridib r

•

Sep 4, 2024

Great insights into customer buying.