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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1151 - Customer Analytics 的 1175 个评论（共 2,554 个）

创建者 arad s

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Dec 13, 2015

A perfect course with the best professors

创建者 yash s

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Feb 14, 2022

Must do course for a modern day marketer

创建者 Lukman L

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Sep 21, 2020

THIS COURSE IS WELL LOADED, THANKS A LOT

创建者 Simona Z (

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Jun 9, 2020

Great course! need to digest for a while

创建者 Sheryl R

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May 3, 2020

Very interesting and challenging course!

创建者 Lim K B J

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Mar 2, 2020

Excellent course on customer analytics.

创建者 Kwame M

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Aug 10, 2019

It was a nice experience.Thanks so much.

创建者 Donovan C

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Jul 16, 2019

Good introduction to business analytics.

创建者 Jena M

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Feb 3, 2019

Week 5 was fab! Really liked Prof Eric !

创建者 Shuai Z

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Jul 23, 2017

Great course to start business analysis!

创建者 Jenna L

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Jun 22, 2016

very useful and helpful to me, thank you

创建者 Ash K

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Apr 19, 2016

Great course for business professionals.

创建者 Julien J

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Jan 13, 2016

Great to start with this course. Thanks!

创建者 Shukry F

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Sep 29, 2024

Very good models for Business Analytics

创建者 Moses O

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Jul 25, 2022

Its is really detailed and informative.

创建者 Yulia P

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Jan 5, 2021

It was very helpful! Totally recommend!

创建者 ranajit m

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Sep 4, 2020

superb course with excellent faculties.

创建者 MARTIN C

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Aug 3, 2020

excellent course, examples and teachers

创建者 SHARIQUE A K

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May 15, 2020

nice course many new thing i learn here

创建者 Valentine G

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Dec 14, 2019

informative and well thought curriculum

创建者 Amogh G

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Oct 7, 2019

Very informative and easy to understand

创建者 Diana C F M

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Oct 2, 2018

Amazing! thank you for the opportunity!

创建者 ramon p

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Aug 19, 2018

Pretty informative, right to the point.

创建者 Pramod W

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Dec 2, 2017

Very informative, lots of case studies.

创建者 Babli P

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Jul 20, 2017

Great insights about Customer Analytics