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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1126 - Customer Analytics 的 1150 个评论（共 2,554 个）

创建者 Vedant M

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Jun 13, 2020

I would have liked more real time examples.

创建者 Shaharol N B M

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Dec 3, 2018

Excellent knowledge about Customer Analysis

创建者 Vignesh R

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Sep 23, 2018

Great, Loved the course material & content!

创建者 Shahid H

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Nov 29, 2023

An excellent primer to Customer Analytics.

创建者 ys s

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Nov 2, 2022

Awesome Course Very Informative and Useful

创建者 Rudraksh P

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Nov 24, 2019

Excellent Explanation and content delivery

创建者 Ambika G

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Jan 18, 2019

Very helpful and interesting way of study.

创建者 Moses A

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Jul 2, 2018

Awesome course. Gained a whole lot from it

创建者 Arindam D

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Apr 15, 2018

The course is very helpful and Interactive

创建者 Tom B

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Oct 30, 2017

Great course for aspiring marketing people

创建者 kartik

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Sep 24, 2017

A must do course for future data analysts!

创建者 Patrick M

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May 2, 2016

Excellent depth and breadth of instruction

创建者 OYINDAMOLA S

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Sep 21, 2021

I really enjoyed every stage of the class

创建者 Chioma

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Sep 22, 2020

The course was indept and very educative.

创建者 Animesh S

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Jan 10, 2020

It was ery much helpful and knowledgeble.

创建者 Akshay S S

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Sep 30, 2019

Thank you for sharing information with me

创建者 Srikar R

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Jul 3, 2019

very challenging and intellectual content

创建者 Sasidhar N

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Jul 14, 2018

Best course with great leaning experience

创建者 ALHASSIM B A

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Apr 18, 2018

This course is good for me as a beginner.

创建者 Kartik G A

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Jan 26, 2018

Gives a good overview of analytics.

Thanks

创建者 Rosana S X d O

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May 21, 2017

Interesting course with great professors.

创建者 George C

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Oct 12, 2016

Excellent course. I have learned a lot...

创建者 Rajashree S

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Sep 23, 2016

Nice Course... cleared the fundamentals..

创建者 Aditya V

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Mar 7, 2016

Great Course learn a lot about marketing.

创建者 John J

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Dec 27, 2015

Very good general approach to the subject