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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1076 - Customer Analytics 的 1100 个评论（共 2,554 个）

创建者 AMAN C

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Jul 28, 2019

It's lucrative course for analysis the business.

创建者 Sparsh T

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Oct 4, 2018

Very Insightful and up to date course curriculum

创建者 Grace U

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Sep 12, 2018

Very practical and enlightening, Interesting too

创建者 Daniel A P

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Apr 28, 2018

great knowledge that can be applied immediately!

创建者 Kalpana Y

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Apr 14, 2017

I really enjoyed doing it. Thank you very much!!

创建者 kshitija k

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Sep 29, 2016

Very good course! Loved it and enjoyed it a lot!

创建者 Jason B

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Jan 24, 2016

Great course go so much out of each weeks topic.

创建者 Rustam K

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Sep 22, 2015

I just started this course and already like it !

创建者 blue a

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Jun 22, 2021

Tremendous Learning Experience, Thanks Wharton!

创建者 Debdulal K

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Dec 19, 2020

Excellent course and builds incredible insights

创建者 Irfan A

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Jun 27, 2020

Thank you for such a great learning experiences

创建者 Charanjit

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Jun 5, 2020

Fantastic course . Great insights and takeaways

创建者 Pritam A

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May 13, 2020

Great!! Learning. Right from basics to Advance.

创建者 Maryna K

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Nov 22, 2019

Very informative and attention-grabbing course!

创建者 Bhavya D

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Dec 24, 2018

Excellent course with diverse knowledge gained.

创建者 Gloria L

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Oct 26, 2018

Great course, learned lots of useful techniques

创建者 LIM Z J

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Sep 18, 2016

Learnt a lot from this session, a polished gem.

创建者 Ernesto A R L

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Aug 16, 2016

Muy Interesante, sobre todo por el modelo BB/BG

创建者 Abraham L B

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Dec 26, 2015

very practical and insightful at the same time!

创建者 José d J D l C G

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Dec 2, 2015

Excellent course and teacher. Congratulations!!

创建者 Sandeep K

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Nov 11, 2015

It was a good course. Eric lecture was awesome!

创建者 jaime r m

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Mar 15, 2024

excelente cursos sobre el analisis de clientes

创建者 muthu p

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Oct 16, 2022

methodoligy & content was very clear & useful

创建者 Parag S

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Mar 5, 2022

Very insightful with simple and valid examples

创建者 anjan m

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May 19, 2019

great course methodology and content.

loved it.