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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

1026 - Customer Analytics 的 1050 个评论(共 2,554 个)

创建者 Nishant M

Apr 13, 2019

Very helpful for the budding marketing professionals.

创建者 Ricardo O L R

Oct 6, 2018

Excellent course, we can improve our acknowledgement.

创建者 Swapnil R

May 18, 2017

Best for Beginners in the field of Business Analytics

创建者 Howard S

Jan 29, 2017

Excellent course, and i would recommend it to anyone.

创建者 Karthik K

Nov 19, 2016

Very well explained, detailed and clear. Great work!!

创建者 Anggello C

Mar 21, 2021

a very dynamic, practical and well structured course

创建者 Diego F P

Dec 15, 2020

Beautiful scientific approach to Customer Analytics.

创建者 John O S

Jun 5, 2020

Really enjoyed it, very interesting, well presented.

创建者 Samer T

Apr 9, 2020

Excellence, but speed of talking need to be reduced.

创建者 ARVIND M

Apr 7, 2018

An excellent course to get started with Analytics!!!

创建者 Obong G

Jan 4, 2018

great course, very informative, loved the experience

创建者 Jakousi U C

Sep 27, 2017

I really enjoyed it. Examples were very interesting.

创建者 Balaji N

Jun 25, 2017

Excellent Course. Was very useful and well presented

创建者 Zheng M

May 15, 2016

very useful course, has gained cutting-edge insights

创建者 emily y

Jun 12, 2024

great . the course is helpful for me . thanks a lot

创建者 Maja J F

May 24, 2024

Love it! Insightful, great examples, understandable

创建者 John G C

Jan 12, 2024

Great course! Really enjoyed the learning process.

创建者 abhay p

Apr 23, 2020

Awesome learning experience especially for freshers

创建者 Sravan A

Jan 17, 2020

I loved the Predictive Analytics part of the course

创建者 Rakesh V

Sep 28, 2019

Nice course with good building blocks for Analytics

创建者 Zeeshan F

Apr 26, 2018

Good examples and practically applicable techniques

创建者 Ankur A

Jan 18, 2018

very productive course material designed by wharton

创建者 Andrew H L

Nov 16, 2017

i have a good time and gain a new knowledge. Thanks

创建者 Alex t H

May 28, 2017

Very high quality course every manager should take!

创建者 Irum K

May 6, 2023

Great startup for understanding business analytics