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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

1001 - Customer Analytics 的 1025 个评论(共 2,554 个)

创建者 Yang L

Oct 15, 2020

pretty helpful to get insights about customer analytics

创建者 Sasi K

Sep 7, 2020

i love the way of explaining and procedure of software

创建者 TEMITAYO S

Jun 25, 2020

It's a knowledge worthwhile learning Customer Analytics

创建者 Mai H

Apr 20, 2020

Thank you for giving me this course, it's very helpful!

创建者 Romer G

Dec 28, 2018

Excellent information, use cases and detail explanation

创建者 Jaouad H

Nov 21, 2018

It is really effective for me .Nice experience. Thank's

创建者 Lindsey G

Sep 15, 2018

Very interesting. The videos are broken up very nicely.

创建者 Dipak B

Aug 15, 2018

i wanted hands on experiment but i can do it myself now

创建者 Reda B

Jan 22, 2018

Excellent insights into the world of business analytics

创建者 Cézar M

Nov 13, 2016

Ótimo curso, bastante informações completas e concisas.

创建者 mehmet s k

Jan 12, 2016

As customer analytics professional, i like this course.

创建者 Jeferson A R

Jun 24, 2024

Excelente conteúdo e professores de primeira qualidade

创建者 9051 J B

Mar 6, 2023

Excellent take on explaining about customer analytics.

创建者 Yaoming L

Jul 24, 2022

Brilliant. I like the teaching styles of the lecturers

创建者 Medishetti S

Oct 4, 2020

This course is very helpful for me.

Thanks to Coursera.

创建者 Patrick Z

Aug 17, 2020

awesome class arrangement and great professors btw!!!!

创建者 Maxim K

Jan 31, 2020

Excellent and very insightful course. Highly recommend

创建者 anisha j

Jan 20, 2020

A good introductory course in analyzing customer data.

创建者 Freeman T

Nov 15, 2017

Excellent course for someone new in Business Analytics

创建者 Guclu O

Nov 16, 2016

Excellent course. Excellent insights from Peter Fader.

创建者 Bernard M

Feb 23, 2016

Excellent intro to Customer Analytics. Wish there's mo

创建者 Anoop G

Feb 9, 2025

The course content was simple and easy to understand.

创建者 Caesario I

Aug 25, 2020

Opened my mind about what's happening around me daily

创建者 Ayush T

Oct 15, 2019

Thankyou best course to understand customer behavior

创建者 Deborah I C C

Apr 27, 2019

Interesting content, good teachers and good material.