Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

976 - Customer Analytics 的 1000 个评论(共 2,554 个)

创建者 praneet m

Oct 29, 2015

Great course to start my journey in the world of Analytics.

创建者 Nancy P

Jan 25, 2022

I have gained ,deeper understanding in customer behaviour,

创建者 Tharindu N

Nov 7, 2020

Superb lectures! It was very comprehensive lecture series!

创建者 Gaurav N S

Jul 31, 2020

Unlearned, Learnt and Opened new paradigms and dimensions!

创建者 Jermain G

Jun 29, 2020

I enjoyed the course material and the challenging quizzes.

创建者 Svetlana R

Aug 20, 2019

Great course! Lots of useful information. Structural feed.

创建者 ITESO A R I

May 31, 2019

It is an introduction to the course. It is warm and clear.

创建者 RUIQI L

Jan 25, 2017

An enlighted series of lessons for newcomers of marketing!

创建者 Kee K Y

Dec 12, 2015

Great Intro to customer analytics. High recommended to all

创建者 SK M A

Dec 22, 2021

This course is very understandable knowledgeable for me

创建者 Kapil S

Jun 10, 2020

Want to learn more practical illustrations and scenarios.

创建者 Sujit T

Jan 11, 2020

Very Informative course in a easy and smooth going format

创建者 Rajat S

Sep 26, 2018

there should be practical work too along with theory part

创建者 rohit r

Sep 11, 2016

Excellent !! Full of concepts and real world application.

创建者 Magdalena C

Apr 7, 2023

Excellent material, especially from Dr Fader. Thank you.

创建者 Arpit S

Mar 14, 2021

Ground level scenarios covered and excellently presented

创建者 Chiate C

Mar 21, 2020

great course for people to understand what analytics is.

创建者 Alejandro G

Feb 18, 2020

Very comprehensive, knowledgeable profs, good resources.

创建者 Shrinithi S

Feb 25, 2019

Very effective and easy to understand and conceptualize.

创建者 Jan L

Aug 21, 2017

An excellent insight to the topic of customer analytics.

创建者 NILIM B

Apr 4, 2017

Highly recommended for understanding analytic in general

创建者 Kevon T

Oct 19, 2016

Great introduction into the field of Customer Analytics.

创建者 Wong W M

May 12, 2016

Fantastic teachings and professional learning materials!

创建者 Roberto J G C

May 22, 2022

Excellent course, i learned a lot. Thank you very much.

创建者 Ananthapadmanabhan K S

Nov 21, 2021

Useful introduction to dimensions of Customer Analytics