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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

951 - Customer Analytics 的 975 个评论(共 2,554 个)

创建者 Ming-Ching H

Jun 22, 2020

pretty nice insight into the knowledge of customer analytics.

创建者 Isya A R

May 17, 2020

the course is really great, i want to implement it in my work

创建者 PAYAL G J

May 16, 2020

It was a fantastic course and I learn a lot from this course.

创建者 Carlos C

Nov 15, 2019

Really interesting and demystifying of marketing assumptions!

创建者 YU-CHIEH C

Sep 15, 2019

It was really useful for the knowledge of customer analytics!

创建者 Deleted A

Aug 17, 2018

Interesting course, perhaps with little practical excercises.

创建者 Nida S

Oct 28, 2016

Very Insightful and learned so much, week 5 was my favourite.

创建者 Ashwin R

Oct 17, 2016

learned a lot and i am truly happy with the knowledge gained.

创建者 Arnoldo J C C

Feb 29, 2016

Excellent Course, I learned new topics that I wasn't aware of

创建者 Rabia B

Jul 12, 2023

Amazed by the quality of the data and information i learned!

创建者 Valeriia N

Oct 22, 2022

Love this course! It is informative and very inspirational.

创建者 Korn K

Mar 6, 2021

A brilliant course for marketers and entrepreneurs worldwide

创建者 Susan F

Mar 26, 2020

A lot of great information presented in a digestible format.

创建者 Steven M

Nov 22, 2019

Nice course to learn a lot prospective of customer analytics

创建者 Prasad P

Nov 12, 2019

Amazing course! Wealth of information - Enjoyed learning it!

创建者 MariAn K

Feb 22, 2019

Instructors were very clear. Quiz difficulty was just right.

创建者 Carlos V (

Aug 28, 2018

Great class, very clear, dynamic and with great instructors.

创建者 sounak g

Aug 1, 2018

Great course to understand the basics of customer analytics.

创建者 K

Jul 2, 2017

Excellent course content. I thoroughly enjoyed the lectures!

创建者 Apurva P

Sep 17, 2016

My introduction to the Marketing side of analytics.

Thank You

创建者 Andrea H

Aug 8, 2021

Me pareció un curso muy útil, me gustó los casos revisados.

创建者 Miguel R

Mar 25, 2019

Superb course. It's changed the way I look at data forever!

创建者 Andres N

Feb 11, 2019

Pretty basic, so super helpful for people we are new at it.

创建者 Veena V

May 14, 2017

good insight into world of consumer analytics for beginners

创建者 Vijayagopalan R

Feb 25, 2017

Awesome Course on Customer Analytics & Future Marketing !!!