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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

926 - Customer Analytics 的 950 个评论(共 2,554 个)

创建者 Mírzan C D

Jun 16, 2016

Excellent material. Good teachers and very detailed explanations.

创建者 Deena N

Mar 29, 2016

Very informative course. Great content and easily understandable.

创建者 Okolie U J

Jan 23, 2024

The tutors were highly professional. I enjoined all the modules.

创建者 Shubham S

Jun 23, 2019

This course really helped me understand the basics of analytics.

创建者 Kiran K

Apr 17, 2019

Customer Analytics is very important course in Marketing Domain.

创建者 David G

Feb 19, 2019

Very informative and gain good knowledge to enter the workforce.

创建者 Kitcha I

Aug 29, 2018

Very innovative and helpful course contents, highly recommended.

创建者 Nitish G

Jul 21, 2016

Very insightful with great practical examples from the industry.

创建者 Elena B

Dec 9, 2015

Thank you so much for the interesting and understandable course!

创建者 wenqian x

Nov 10, 2020

Really appreciate this amazing experience with every professor!

创建者 Karan B

Oct 10, 2020

Very good course to understand the basics of Customer Analytics

创建者 SRI S P

Oct 1, 2020

Very Nice, gives an overview of what needs to be focused later.

创建者 Darrian Y

Sep 26, 2018

Very useful introduction to data and how to use it effectively.

创建者 Janice S J L

Jan 18, 2017

It tries to explains in the simplest form for you to understand

创建者 Rajkumar S

Oct 1, 2016

Gave me good idea about customer Analytics.. Thanks Coursera :)

创建者 陆肖菲

Sep 1, 2016

So far so good! I hope I can make progress in the next classes.

创建者 Joseph M M

Jan 5, 2016

Very inspiring to learn how much analytics are already in play.

创建者 NGUYEN T A

Jul 25, 2022

highly recommend for those who are pursuing Business Analytics

创建者 harsh s

Jun 10, 2022

Thank You Coursera Great Learning Experience from this Course.

创建者 Karan S

Jun 23, 2021

Really informative course, didn't get bored even for a second!

创建者 chandra g

Sep 15, 2020

I absolutely enjoyed the in-depth study of Customer Analytics.

创建者 Pedro N

Mar 31, 2020

Really nice course to start learning about customer analytics!

创建者 Penny Z

Jan 29, 2020

quite simple and easy to start

useful method and model involved

创建者 Daniel C

Nov 21, 2018

Amazing resources, excellent teachers and wonderful experience

创建者 Shuaib R S

Jun 2, 2017

Great content, awesome examples with practical implications!!!