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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

901 - Customer Analytics 的 925 个评论(共 2,554 个)

创建者 Ved B

May 17, 2020

Extremely good course with good assignments and appropriate examples

创建者 Aditi S

Apr 9, 2020

Great course with deep insights in customer relationship management!

创建者 Yash R S

Mar 31, 2020

Simply explained the various complexity of customers! Amazing course

创建者 Mohamed M

Jan 30, 2018

Excellent Course, A lot of useful information and simple instructing

创建者 Shoumo T

Nov 10, 2015

Brilliant must take course for individuals interested in Analytics!!

创建者 IKENNA N I

Jun 15, 2023

I received a great insight studying this course-customer analytics

创建者 AirPanda Z

Dec 19, 2018

clarity knowledge delivery,helpful program,thanks for the platform!

创建者 Kunal K

Mar 27, 2016

Very well presented, provide great insight into the analytics world

创建者 Carlos D A

Sep 1, 2024

Really insightful course, I learned a lot about customer analytics

创建者 Pedro M

Jul 14, 2020

Very good course. It would be worth having examples of Omnichannel

创建者 Jia G

Apr 11, 2020

Would you pls. update the content based on 2020 situation? Thanks!

创建者 Infant F

Aug 9, 2019

It was very useful, i believe this course will take me high places

创建者 Sourabh C

May 24, 2019

A good course to go for to learn about analytics and its usability

创建者 Francis O

Feb 18, 2019

Great. Very theoretical but loved it and got lots of new insights.

创建者 Luis A P M

Sep 9, 2018

This is one of the best courses i have take, it its very didactic.

创建者 Nikunj K

Jul 28, 2016

great course,good faculties.

overall very good experience learning.

创建者 Calin N

Oct 26, 2015

It got me where I needed to go, the RFM analysis really helped me.

创建者 Shreeniwas S

Apr 15, 2022

Good Quality Content & Explained well with Practical Applications

创建者 Cem U K

Jul 27, 2021

Truly educational and that Amazon example in the end was amazing!

创建者 Priyanshu T

Sep 5, 2020

It was an amazing course and helped a lot in learning a new skill

创建者 Connor M

Aug 26, 2020

Very informative course but also includes a review of the basics.

创建者 Denis O

Aug 19, 2020

Perfect course with a lot of examples and types of data analysis.

创建者 Anand P

Jun 5, 2020

Very good Course gives the right insights into customer anlaytics

创建者 Agung A

Oct 17, 2017

Very Good Course for everyone who want to be a Marketing Analysis

创建者 Jorge G

Oct 19, 2016

Muy bueno muy bien planteado , los profesores muy profesionales.