Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI.


您将获得的技能
要了解的详细信息

添加到您的领英档案
August 2025
3 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有3个模块
Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.
涵盖的内容
3个视频1篇阅读材料1个作业1个讨论话题
This module guides you through audience research using AI. You’ll craft detailed personas and identify key challenges, laying the foundation for focused and effective content.
涵盖的内容
3个视频1个作业1个讨论话题
With your research complete, you'll learn how to apply storytelling techniques and use AI to develop content ideas that solve real problems for your audience.
涵盖的内容
2个视频1个作业1次同伴评审1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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提供方
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- 状态:免费
Coursera Project Network
- 状态:预览
University of Pennsylvania
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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