The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Trademark Law
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您将学到什么
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Intellectual Property Law 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
涵盖的内容
5个视频5篇阅读材料4个作业2个讨论话题
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
涵盖的内容
6个视频4篇阅读材料6个作业1个讨论话题
In this module, you will learn if, when, and how to file for official trademark protection.
涵盖的内容
5个视频2篇阅读材料6个作业1个讨论话题
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
涵盖的内容
4个视频4篇阅读材料3个作业1次同伴评审1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.9 (55个评价)
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学生评论
4.8
287 条评论
- 5 stars
86.45%
- 4 stars
9.02%
- 3 stars
2.77%
- 2 stars
1.38%
- 1 star
0.34%
显示 3/287 个
SC
5
已于 Jun 4, 2020审阅
It was an amazing experience attending lectures and undergoing the course.
RM
5
已于 Aug 28, 2019审阅
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
MM
5
已于 Jul 21, 2020审阅
This is one of the best courses I have ever attended!
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