Real Madrid Graduate School Universidad Europea

The future of sports from organisations to competitions

Real Madrid Graduate School Universidad Europea

The future of sports from organisations to competitions

本课程是 Future of Sports 专项课程 的一部分

Marisa Sáenz

位教师:Marisa Sáenz

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Explore how new competitions, private models, and audience-driven formats are reshaping the structure of modern sport.

  • Understand how traditional sports are adapting through innovation, storytelling, and partnerships to stay relevant and competitive.

  • Discover how data, cognitive performance, and integrated systems are redefining elite and grassroots sport development.

要了解的详细信息

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最近已更新!

May 2026

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Future of Sports 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 获得可共享的职业证书

该课程共有4个模块

Discover the emergence of new sports competitions designed for modern audiences. This module explores innovative formats that prioritize fan influence and adapt to shorter attention spans, examines the privately-owned business models focused on revenue maximization rather than sport development, and analyzes breakthrough case studies including UTS, PTO, Grand Slam Track, and Baller League.

涵盖的内容

6个视频4篇阅读材料3个作业

Learn how traditional sports organizations are responding to industry disruption. This module covers the enduring value of legacy sports and their massive fanbases, examines rule changes and format innovations from organizations like the IOC and FIFA, explores new storytelling approaches through documentary series and digital partnerships, and discusses the critical role of governance, transparency, and women's sports as opportunities for traditional organizations to excel.

涵盖的内容

6个视频3篇阅读材料3个作业1个讨论话题

Explore how technology is revolutionizing elite sports performance. This module examines the next frontier of 3D tracking data and advanced metrics, investigates cognitive performance training as the new competitive edge beyond physical capabilities, and reveals how data commoditization and artificial intelligence are fundamentally changing how athletes prepare and compete at the highest levels.

涵盖的内容

6个视频3篇阅读材料3个作业1个讨论话题

Understand the digital transformation of grassroots and youth sports. This module analyzes the shift toward on-demand, urban-centered sports participation replacing traditional weekly schedules, examines how amateur athletes are gaining access to professional-grade data and analytics through wearables and camera systems, and explores how democratized technology is creating new pathways for talent development and sports engagement at all levels.

涵盖的内容

6个视频3篇阅读材料3个作业1个讨论话题

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位教师

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
67 门课程8,603 名学生

提供方

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