In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.
Supercharge your Social Media Marketing with AI
通过 Coursera Plus 提高技能，仅需 239 美元/年（原价 399 美元）。立即节省
您将学到什么
Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals.
Analyze AI-generated audience insights and trends to inform persona development and campaign planning.
Interpret AI-driven performance data to optimize campaigns while applying human judgment to marketing decisions.
您将获得的技能
- Persona Development
- Real Time Data
- Social Media Campaigns
- Customer Insights
- Social Media Marketing
- Marketing Automation
- Content Creation
- AI Personalization
- Driving engagement
- Trend Analysis
- Brand Strategy
- Social Media Strategy
- Data-Driven Decision-Making
- A/B Testing
- AI Enablement
- Marketing Analytics
- Target Audience
- Marketing Strategies
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最近已更新！
March 2026
作业
7 项作业
授课语言：英语（English）
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University of California, Davis
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