返回到 Strategy Formulation
Copenhagen Business School

Strategy Formulation

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.

状态:Market Dynamics
状态:Global Marketing
课程小时

精选评论

KT

5.0评论日期:Mar 28, 2016

I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.

OO

5.0评论日期:Mar 12, 2017

Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment

RN

5.0评论日期:Jun 2, 2020

I was really hesitant to take up this course, but the lectures are so good you just can't stop learning....I think that's the great success of any course!! thanks a lot

AS

5.0评论日期:Sep 19, 2017

was enjoying the fresh and easy approach.Simply and clearly formulated rules. Find out many new and interesting ideas for future developments

LS

4.0评论日期:Oct 16, 2018

It is interesting course and well presented and communicated. However, I think that asking for 4 peer reviews, is a bit too much and causing for delays in graduation.

AS

5.0评论日期:Dec 14, 2016

I enjoyed this course and had fun applying the principles I learnt for the assignment. The video sessions were amazing and a huge thank you to our mentor!

GP

5.0评论日期:May 11, 2016

Excellent course. Great learning. Top Notch facility. Definitely recommended for somebody who want to learn Strategy Formulation in detail.

DV

4.0评论日期:Mar 15, 2021

Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.

EL

4.0评论日期:Jun 11, 2017

Great content, but the pace was a little slow in terms of content presentation. Absolutely recommended to all professionals involved with a company strategy in any level!

ML

4.0评论日期:Apr 14, 2020

I think the content is good, and the exxercises are in line with the content. Though a couple of links were broken so I would recommend revising this.

ND

5.0评论日期:Aug 21, 2021

This course provides me a lot knowledge about how to create the strategy for business. Professor teaching style is excellent and very easy to understand.

SR

5.0评论日期:Feb 24, 2016

This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.

所有审阅

显示:20/304

Sushant Rai
5.0
评论日期:Feb 24, 2016
Olatunji Okusanya
5.0
评论日期:Mar 13, 2017
Lien-Anh TRAN
5.0
评论日期:Mar 22, 2018
Christoph Standfuß
1.0
评论日期:Oct 30, 2016
Sohail Butt
5.0
评论日期:Nov 2, 2017
C. Childs
5.0
评论日期:Jan 20, 2016
Diego Krieger Vieira
5.0
评论日期:Feb 28, 2019
David Paul Ivanciuc
5.0
评论日期:Oct 3, 2018
Giosuè Prezioso
3.0
评论日期:Jul 26, 2018
Fernando Blanco Agüero
1.0
评论日期:Feb 13, 2017
Gül “Gülbahar” Cuma
5.0
评论日期:May 1, 2021
Marcela Margarita Castellanos de la Llata
5.0
评论日期:Feb 28, 2023
Doaa Ismail
5.0
评论日期:Apr 22, 2020
Zeynepgül Bayrı
5.0
评论日期:Apr 5, 2017
Abhinav Unni
5.0
评论日期:Jun 8, 2020
Melina Handayani
5.0
评论日期:Dec 30, 2024
Dylan Tilley
5.0
评论日期:Dec 5, 2015
Rodrigo Higueras Gomez
5.0
评论日期:Jul 8, 2017
Limber
5.0
评论日期:Dec 3, 2017
Faith chew
5.0
评论日期:Jan 18, 2022