中In the realm of modern public relations, practitioners face evolving challenges due to shifting media dynamics, new tools, and emerging opportunities. This course provides a comprehensive exploration of strategic PR planning within corporate communication, covering foundational concepts, measurement analysis, ethics, and execution. Real-world examples offer context and insights to reinforce key concepts.
Strategic Public Relations Planning
您将学到什么
Analyze and assess complex PR situations.
Develop strategic PR solutions that align with corporate communication objectives.
Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
您将获得的技能
- Public Relations
- Smart Goals
- Crisis Management
- Strategic Communication
- Stakeholder Analysis
- Marketing Effectiveness
- Marketing and Public Relations
- Campaign Management
- Target Audience
- Persuasive Communication
- Corporate Communications
- Persona Development
- Technology Strategies
- Marketing Budgets
- Content Performance Analysis
- Media and Communications
- Teamwork
- Ethical Standards And Conduct
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有4个模块
Introduction and PR Fundamentals provides an overview of the foundational concepts of Public Relations (PR), covering its definition, importance, evolution in the digital age, strategic planning process, key stakeholders, current trends, and setting PR goals.
涵盖的内容
10个视频4篇阅读材料1个作业2个讨论话题
Module 2 focuses on understanding target audiences, crafting tailored messages, and employing effective PR tactics and channels. It delves into audience segmentation, persona development, persuasive messaging, brand voice consistency, and channel selection, emphasizing the synthesis of these elements for impactful communication strategies.
涵盖的内容
10个视频3篇阅读材料1个作业2个讨论话题
Execution and Evaluation focuses on the practical implementation and assessment of public relations (PR) campaigns. It covers key aspects such as budgeting, resource allocation, monitoring, measuring, ethics, and crisis management.
涵盖的内容
10个视频3篇阅读材料1个作业2个讨论话题
Module 4 delves into the strategic planning process of Public Relations (PR), focusing on integrating various elements into a cohesive plan, implementing strategies effectively, and fostering a mindset of continuous learning and adaptability in the dynamic PR landscape.
涵盖的内容
11个视频3篇阅读材料1个作业2个讨论话题
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学生评论
4.9
11 条评论
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DM
5
已于 Jan 7, 2025审阅
The course was a perfect overview of what it takes to be a public relations professional. It was short, precise and concise.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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