Do I need to take the course in a certain order?

This is the second of seven courses in the Google UX Design Certificate. We highly recommend completing the seven courses in this certificate program in the order presented, because the content and applications in each course build on information presented and practiced in earlier courses.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Start the UX Design Process: Empathize, Define, and Ideate

本课程是 Google UX Design 专业证书的一部分

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4个模块

深入了解一个主题并学习基础知识。

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4个模块

深入了解一个主题并学习基础知识。

16,818 条评论

初级等级

无需具备相关经验

灵活的计划

2 周在 10 小时一周

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98%

大多数学生喜欢此课程

您将学到什么

Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.

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本课程是 Google UX Design 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

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该课程共有4个模块

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.

Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio.

Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.

涵盖的内容

9个视频11篇阅读材料2个作业1个插件

9个视频总计40分钟

Introduction to Course 2: Empathize, Define, and Ideate 2分钟
Empathize with users 2分钟
Recruit interview participants 8分钟
Prepare for user interviews 3分钟
Interviewing users 7分钟
Empathy Maps 6分钟
Identify user pain points 5分钟
Understand personas 6分钟
Wrap-up: Empathizing with users and defining pain points 1分钟

11篇阅读材料总计189分钟

Welcome to Course 2 15分钟
Helpful resources and tips 4分钟
Understand empathy in UX design 10分钟
Determine research goals and questions 30分钟
Find and recruit interview participants 15分钟
Conduct user interviews 15分钟
Build empathy with users to inform research 10分钟
Build an empathy map 30分钟
Case studies: Products that address pain points 20分钟
Learn more about personas 30分钟
Glossary terms from course 2, module 1 10分钟

2个作业总计83分钟

Test your knowledge on user pain points 8分钟
Module 1 Challenge 75分钟

1个插件总计30分钟

Pain points vs. solutions 30分钟

In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.

涵盖的内容

8个视频5篇阅读材料1个作业1个插件

8个视频总计26分钟

Welcome to module 2 1分钟
Craft user stories 2分钟
Consider edge cases 4分钟
Ayan - Real world example of edge cases 3分钟
Create a user journey map 7分钟
Consider accessibility when empathizing 4分钟
Understand the curb cut effect 4分钟
Wrap-up: Creating user stories and user journey maps 1分钟

5篇阅读材料总计80分钟

Learn more about user stories 15分钟
Review: Craft user stories 10分钟
User journey map slides 15分钟
Consider accessibility during user research 30分钟
Glossary terms from course 2, module 2 10分钟

1个作业总计50分钟

Module 2 Challenge 50分钟

1个插件总计10分钟

Design accessible experiences 10分钟

All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.

涵盖的内容

7个视频7篇阅读材料3个作业

7个视频总计18分钟

Welcome to module 3 1分钟
Create problem statements 2分钟
Define hypothesis statements 2分钟
Determine a value proposition 3分钟
Understand human factors 5分钟
Explore psychology principles that influence design 4分钟
Wrap-up: Defining user problems 1分钟

7篇阅读材料总计105分钟

Introduction to the define phase 10分钟
Define problem statements 15分钟
Learn more about defining user problems 30分钟
Define hypothesis statements 15分钟
Review: Build problem statements and hypothesis statements 10分钟
Determine a value proposition 15分钟
Glossary terms from course 2, module 3 10分钟

3个作业总计66分钟

Self-Reflection: Problem statements and the 5 Ws framework 10分钟
Test your knowledge on how psychology and human factors influence design 6分钟
Module 3 Challenge 50分钟

You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.

涵盖的内容

16个视频19篇阅读材料7个作业

16个视频总计51分钟

Welcome to module 4 1分钟
Understand design ideation 3分钟
Explore lots of ideas 2分钟
Recognize business needs during design ideation 3分钟
Use research to inform ideation 4分钟
Craig - Research informs ideation in the real world 3分钟
Create goal statements 5分钟
Scope the competition 4分钟
Limits to competitive audits 2分钟
Steps to conduct a competitive audit 4分钟
Use insights from competitive audits to ideate 2分钟
Vanessa - My journey to UX 3分钟
Use How Might We to ideate 4分钟
Use Rapid Sketching to ideate 7分钟
Consider user journeys during ideation 4分钟
Congratulations on completing Course 2: Empathize, Define, and Ideate 2分钟

19篇阅读材料总计235分钟

Learn more about design ideation 10分钟
Learn more about how research informs ideation 10分钟
Learn more about goal statements 10分钟
Review: Build goal statements 10分钟
Learn more about competitive audits 30分钟
Steps to conduct a competitive audit 15分钟
Review: Create a competitive audit and audit report 10分钟
How to present a competitive audit 15分钟
Best practices for How Might We 15分钟
Best practices for Rapid Sketching 15分钟
Glossary terms from course 2, module 4 10分钟
Portfolio project guide for empathizing with users 10分钟
Exemplars: Create personas for your portfolio project 10分钟
Portfolio project guide for defining user needs 10分钟
Exemplars: Create a user journey map for your portfolio project 10分钟
Portfolio project guide for ideating design solutions 10分钟
Reflect and connect with your peers 10分钟
Course 2 Glossary 10分钟
Start the next course 15分钟

7个作业总计214分钟

Self-Reflection: Ideation in everyday life 10分钟
Test your knowledge on competitive audits 4分钟
Activity: Create personas for your portfolio project 30分钟
Activity: Create a user journey map for your portfolio project 30分钟
Self-reflection: Create a value proposition for portfolio project 30分钟
Activity: Create a competitive audit for your portfolio project 60分钟
Module 4 Challenge 50分钟

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已于 Feb 6, 2023审阅

I believe it's crucial for students in this course to give mandatory feedback on Peer Review assignments. This would provide additional viewpoints and knowledge that may otherwise go unnoticed.

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The UX Program was created for professionals in any field to become professional User Experience Designers even if they have no previous experience in Design. This is fantastic. Thank you so much!

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The course ie well designed and covers all the basis of user experience before the design process. Course has introduced so many frameworks for empathize, ideate and define the user's problem.

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常见问题

User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.

If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!

This course is the second of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate, Foundations of User Experience (UX) Design, before completing this second course of the program.

Otherwise, no prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!

Figma and Adobe XD are the design tools taught in the seven courses of the Google UX Design Certificate. This course focuses on the early phases of the design process, so both Figma and Adobe XD will be introduced in later courses of the program.

Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.

One of the most exciting parts about joining the field of user experience is the large number of job opportunities available. Nearly every company needs UX designers to help create their digital and physical products. While the need for UX designers continues to grow, there is currently a shortage of UX design professionals to fill those roles.

A career in UX design allows you the opportunity to work as a generalist, finding a role as a UX designer, UI designer, or UX researcher, or as a specialist, like a visual designer or interaction designer. Upon completion of this certificate program, you will be able to search for jobs with all of these titles, and find the role that best suits you.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.