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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,468 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

筛选依据:

151 - Sports Marketing 的 175 个评论(共 454 个)

创建者 Francisco L B

May 29, 2021

Brilliant course! Do not hesitate to take it! Complete, dynamic and excellent interviews

创建者 Arvin M

Jul 3, 2025

Very good class the projects are really good learning tool to show how sports marketing

创建者 Marcelo V

Jul 9, 2022

really a very complete course, with very good material to study, highly recommended!!!

创建者 Dhairya G

May 15, 2020

it is good cource for those who are in sports and it includes every detail about sports

创建者 Krisha P

Sep 13, 2020

It was amazing learning about sports marketing from coursera. It was very informative.

创建者 Kushagra M

May 27, 2020

Very good course for those who are already or want to be in sports industry in future.

创建者 Sarah V

Nov 12, 2019

Bon cours, toutes les facettes du marketing sont abordées avec des exemples concrets.

创建者 sAuD M

May 12, 2022

This cource is amazing for people who want to explore the world of sports marketing.

创建者 Roshan P

Apr 6, 2020

It was a good experience learning here. Hope to do some more courses in the future.

创建者 Jean C G A

Mar 26, 2024

An important course and useful information in addition to a good evaluation method

创建者 sagar b

Jan 28, 2022

It was wonderful session which helped me a lot to understand the Sports Marketing

创建者 Thomas E

Sep 26, 2021

Thoroughly enjoyed the course as a good taster into the world of sports marketing

创建者 Pradeep D

Aug 31, 2021

It's an excellent start for students to pick up fundamentals of sports marketing.

创建者 Gabriel R C

Nov 11, 2022

Thanks for all your help, the best tools, the best videos and the best teachers

创建者 Hazel L

Sep 26, 2022

all the essentials. Somerhing that seems so minor made a big difference on my

创建者 Ashutosh S

Sep 3, 2020

Great Learning. Thank you professor LEE for explaining concepts so seamlessly.

创建者 Deborah N

Nov 6, 2024

It's a great platform honestly l just wish I'd be able to get my certificate

创建者 Sale P

Oct 2, 2023

Very good course for me i learned lots of new things. Thank You Northwestern

创建者 Nicholas C

Jul 7, 2021

I learned so much and made me want to go into the sports sector of business!

创建者 yamini c

May 27, 2020

Very interesting and engaging.. helps learn a lot more about sports events!

创建者 Mariyam F S

Oct 19, 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

创建者 Shady E S

Apr 1, 2020

Excellent course that really dives into the concepts of sports marketing.

创建者 Julian C

Feb 10, 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

创建者 Daniel B

Jun 13, 2022

Fantastic. Best short-course on Sports Marketing I've ever enrolled in.

创建者 Nikolaos S

May 29, 2020

Very usefull for my MSc Degree that I plan to have in the near future!!