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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

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1,502 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

RL

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AP

May 17, 2021

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

筛选依据：

326 - Sports Marketing 的 350 个评论（共 463 个）

创建者 PRINCE K

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Apr 25, 2024

Very Useful

创建者 Marcus B

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Mar 23, 2023

Excelente!!

创建者 Ankit R

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Jul 15, 2022

good course

创建者 Jonathan S

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Dec 16, 2021

Good Course

创建者 Jamie L

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Aug 9, 2021

good course

创建者 Daniela C

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Jul 6, 2021

It was fun!

创建者 Daniel V

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May 4, 2020

good course

创建者 Bruno F

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Aug 21, 2022

excellent

创建者 alejandro b

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Jun 18, 2020

me encantó

创建者 Danish A K

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Apr 27, 2020

Awesome!!!

创建者 doriane h

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Nov 1, 2025

excellent

创建者 Martha M

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Jun 19, 2025

excelente

创建者 Igor F

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Jun 4, 2025

Muito bom

创建者 DESIREE K P

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Nov 29, 2024

thank you

创建者 DIAZBOXING

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Dec 28, 2023

Excelente

创建者 Alexander R

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Aug 19, 2023

excelente

创建者 Will A

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Oct 9, 2022

Excelent

创建者 Kwabena A

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Sep 4, 2021

wonderful

创建者 Joris S

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Jun 24, 2020

Very good

创建者 Sasha S

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May 22, 2020

Excellent

创建者 José C M

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Mar 19, 2020

Muy bueno

创建者 Luis E V A

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Sep 7, 2019

Excelente

创建者 Kessy s

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Jul 19, 2019

very good

创建者 李毓铮

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Jun 6, 2019

awsome！！！

创建者 Jhosyn S S A

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Apr 18, 2022

amazing.