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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

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1,502 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

RL

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AP

May 17, 2021

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

筛选依据：

301 - Sports Marketing 的 325 个评论（共 463 个）

创建者 Ha T M

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Dec 2, 2025

a meaningful course

创建者 Cydon B

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Apr 25, 2022

I learned so much !

创建者 Hannes S

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Jun 24, 2020

Interesting Course

创建者 Libero P

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Aug 28, 2025

Πολύ καλό μάθημα.

创建者 Sergi T B

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Aug 27, 2022

Totalmente util!

创建者 Amelia O

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Aug 10, 2021

Very good course

创建者 Amit G

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Apr 25, 2025

Fantstic content

创建者 Ivan L

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Sep 4, 2024

very informative

创建者 simone r

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Sep 26, 2021

Excellent course

创建者 Ramesh M B

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May 10, 2021

Excellent Course

创建者 Pablo C

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Jun 18, 2020

Excellent course

创建者 Sergio A C M

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May 28, 2020

Really complete!

创建者 Alexa T

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Jul 13, 2020

really thorough

创建者 Xiaoning W

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May 26, 2020

Amazing course!

创建者 Charmi A S

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Apr 17, 2020

Good experience

创建者 Maria M

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Feb 6, 2021

muy buen curso

创建者 Rodrigo R d A

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Apr 20, 2021

Gostei muito!

创建者 Daniela R

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Sep 8, 2020

Good content.

创建者 Karan M

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Apr 13, 2019

It was great!

创建者 Ulugbek K

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Apr 29, 2025

That was fun

创建者 José A B

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Oct 5, 2023

Great course

创建者 MANORANJAN P

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Jul 10, 2023

Great Course

创建者 Ayan S

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Jun 8, 2021

Great Course

创建者 Lic Y S

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Jul 8, 2025

Excelente!!

创建者 Aayush K

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Apr 15, 2025

Good course