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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

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1,502 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

RL

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AP

May 17, 2021

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

筛选依据：

226 - Sports Marketing 的 250 个评论（共 463 个）

创建者 JET C L

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Nov 30, 2024

I like this course! very helpful in our field

创建者 Dr.Ratheesh K

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Jun 24, 2021

Very nice course for updating your knowledge

创建者 Himansh T

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May 25, 2021

Got great insight about the sport industry .

创建者 Durai S

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Apr 28, 2020

I understood every content.

Thankyou Coursera

创建者 Morgan S

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Apr 22, 2020

Good enjoyable course. Just the right length

创建者 Alberto G C

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Jul 19, 2019

Buen curso introductor a marketing deportivo

创建者 Alejandra V

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Jun 16, 2023

Muy buen curso y excelentes las entrevistas

创建者 GURASHI F I

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Jun 6, 2021

I like this coures and its dicussion forum

创建者 Joe B

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Mar 26, 2020

Excellent information and excellent course.

创建者 Farhan M

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Nov 10, 2024

Good lesson about basic of sport marketing

创建者 Denis K

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Oct 31, 2024

A comprehensive course on Sports Marketing

创建者 Jose F

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Feb 1, 2022

It was an excellent course, very complete.

创建者 Lucienne L

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Dec 10, 2020

Very interesting and to the point course.

创建者 Nicholas K

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Jun 12, 2020

This program was fun and taught me a lot!

创建者 Deleted A

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Mar 23, 2020

A great introduction to sports marketing!

创建者 Salvador M R

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Jul 6, 2025

CURSO CORRECTO CON FORMACIÓN ESPECÍFICA

创建者 Aram F

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Sep 3, 2022

Very fun assignments and clear videos.

创建者 Sriharsha K

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May 5, 2020

Thanks for this wonderful course ma'am!

创建者 Sid

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Apr 13, 2020

Great course and content. Thank you! :)

创建者 babatunde o

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Jul 16, 2019

This course it's an eye opener for me.

创建者 Alexandra S

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Jun 13, 2024

Very interesting and fulfilling course

创建者 Brendon B B d M

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Sep 18, 2023

Very complete and a very good teacher.

创建者 Isaac E

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May 12, 2023

Incredible course. It's worth learning

创建者 Wendy M

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Mar 19, 2022

wonderful entry into sports marketing