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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,594 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

PK

Dec 19, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

筛选依据：

451 - Fundamentals of Social Media Advertising 的 475 个评论（共 691 个）

创建者 BERNADETHA L

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Mar 26, 2023

very helpful

创建者 Tala S

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Jan 13, 2023

great course

创建者 Aditya I

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Oct 14, 2022

nice course

创建者 Ogo M

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Apr 5, 2022

great course

创建者 Danny G

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Feb 4, 2022

great course

创建者 habiba s a

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Jun 12, 2021

very awesome

创建者 Eleazar A

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May 22, 2021

Excellent!!!

创建者 Elio C

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Nov 7, 2020

Great course

创建者 Oriana O (

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Oct 16, 2020

It was great

创建者 Lucas c

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Sep 23, 2025

Super bueno

创建者 Hanan M

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Aug 27, 2025

It is Great

创建者 Muhammad M G

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Jun 1, 2025

amazing one

创建者 Marco T

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Feb 17, 2025

Good course

创建者 Edyta

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Oct 25, 2024

interesting

创建者 Shani M

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Mar 12, 2024

Informative

创建者 Lary M

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Sep 27, 2023

Excellent!!

创建者 aarish a

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Mar 21, 2023

best course

创建者 vansh j

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Mar 21, 2023

Its Awesome

创建者 Jude J

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Sep 12, 2022

Tremendous!

创建者 S B

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Dec 3, 2021

good course

创建者 Tilda S

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Aug 15, 2021

great class

创建者 April R E

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Feb 2, 2021

SO BLESSED.

创建者 Santiago E

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Aug 30, 2025

Me encanto

创建者 TAMARA V G C

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Aug 8, 2025

Me encanta