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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,594 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

JJ

Oct 30, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

筛选依据：

276 - Fundamentals of Social Media Advertising 的 300 个评论（共 691 个）

创建者 Cristie H P

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Dec 10, 2020

Great course! Definitely learned a lot.

创建者 Alisha L

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Dec 6, 2022

I did such a great job on this course.

创建者 Thuliswa M

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Aug 15, 2022

the course was insightful and clear .

创建者 Leandro A d S

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Jul 29, 2022

great now just wait for my cerfificate

创建者 Sangdeun I (

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Feb 18, 2022

This course helps to work in my future

创建者 Chandrakant D

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Nov 9, 2021

Very informative and Clearly Explained

创建者 Fatima a S

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Nov 1, 2020

very infomative for a beginner like me

创建者 Deleted A

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Oct 15, 2022

Very informative, and to the point!!!

创建者 Nasir M

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Oct 28, 2021

Excellent course. Highly recommended.

创建者 Lizzeth P B

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Jul 26, 2021

Very interesting and tons of insights

创建者 Brett X M

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Dec 12, 2024

Great Course material well balanced.

创建者 Rizky E W

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Aug 24, 2024

its amazing give me many of knoledge

创建者 Omar A M

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Jun 5, 2023

Excellent tools to learn as marketer

创建者 Iris R

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Oct 30, 2022

A course that everyone must follow!

创建者 Ogunjobi R R

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Oct 10, 2021

very great course with lots of value

创建者 Deleted A

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Aug 28, 2025

Esta muy bien, me parece fascinante

创建者 Onyekwena J

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Aug 4, 2023

Love the simplicity of this course.

创建者 Cheryl S

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Mar 20, 2022

Very helpful and well put together

创建者 Sakariye C N

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Mar 7, 2022

it was new skills , thanks coursera

创建者 Jul W A G

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Dec 9, 2020

learned so much from this training.

创建者 CARRILLO M M D M

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Apr 28, 2025

gracias muy informativo y creativo

创建者 Abdulla A S

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Sep 8, 2022

Very helpul and great information

创建者 Hafeez

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Jun 27, 2022

the way dan teaches is next level!

创建者 Ani A

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Mar 8, 2021

Great course, practical and useful

创建者 TATIANA R T

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Jul 19, 2025

Good content. Love the structure!