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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,596 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

BK

Dec 25, 2022

Need print outs in resources of the info covered in the videos! (Not its captioning but like, when they put a hart up in the video, would be great if we could download those via the resources tab!)

筛选依据：

326 - Fundamentals of Social Media Advertising 的 350 个评论（共 692 个）

创建者 Aqeel K

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Jul 6, 2023

Coursera courses are amazing.

创建者 Sarath P

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Dec 6, 2021

Happy to Complete this course

创建者 James B

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Dec 21, 2020

Loved this course. Well done.

创建者 Milton G M G

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Jun 28, 2025

Es una experiencia increíble

创建者 EVELYN G

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Mar 25, 2024

Excelente y muy instructivo.

创建者 Eniola A

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Sep 2, 2022

i really enjoyed this course

创建者 Deepika k

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Aug 18, 2022

very useful course to pursue

创建者 AbdurRahman F

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Mar 14, 2022

A really value added course.

创建者 Deepika M D

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Feb 24, 2022

Great Course! Very hands on.

创建者 Olajide A

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Nov 29, 2020

It was a comprehensive class

创建者 Syed N G

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Aug 4, 2021

Good job by the instructor!

创建者 Michael k

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Jun 18, 2021

Really great. Super teacher

创建者 Sean R P I

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Nov 30, 2020

Thank you. I learned a lot.

创建者 Valentina L

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Nov 15, 2020

Very complete and entertain

创建者 M. B A

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Jun 19, 2023

thanks it was very helpful

创建者 Thilanka R

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Feb 1, 2023

Very good and knowledgeble

创建者 mahnoor d

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Sep 25, 2022

great course a must have.

创建者 Ana M L F

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Aug 12, 2021

El contenido es de calidad

创建者 Edwin L V

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Jul 9, 2021

Excellent learning session

创建者 Boushra R

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Jun 25, 2023

thanks for the instructor

创建者 GABRIELA D L M G

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Aug 15, 2021

Me gusto mucho este curso

创建者 Hazel A C

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Oct 25, 2020

Practical and informative

创建者 GIACINTI C F

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May 5, 2025

muy interesante el curso

创建者 Hailye M A

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Aug 16, 2024

it was interesting !!!!!

创建者 Janith C

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Apr 1, 2024

Really worth this course