If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.
Scaling Product and Processes
Scaling Product and Processes
本课程是 Scale Up Your Startup 专项课程 的一部分
位教师：Coursera QA Team
1,603 人已注册
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您将学到什么
Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics
您将获得的技能
- Customer Insights
- New Business Development
- Price Negotiation
- Growth Strategies
- Business Strategies
- Leadership and Management
- Customer Acquisition Management
- Entrepreneurship
- Business Strategy
- Product Development
- Sales Management
- Product Strategy
- Operational Efficiency
- Fundraising
- Key Performance Indicators (KPIs)
- Product Management
- Sales Strategy
- Go To Market Strategy
- Business Process
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Scale Up Your Startup 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.
涵盖的内容
3个视频10篇阅读材料1个作业2个讨论话题1个插件
In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.
涵盖的内容
2个视频7篇阅读材料1个作业1个讨论话题1个插件
The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.
涵盖的内容
4个视频10篇阅读材料1个作业2个讨论话题1个插件
In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!
涵盖的内容
6个视频14篇阅读材料1个作业3个讨论话题1个插件
获得职业证书
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学生评论
4.6
14 条评论
- 5 stars
78.57%
- 4 stars
14.28%
- 3 stars
0%
- 2 stars
7.14%
- 1 star
0%
显示 3/14 个
MW
5
已于 Apr 25, 2023审阅
Very practical!
MK
5
已于 Jun 28, 2024审阅
This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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