Name: Pricing Strategy
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.7 (235 reviews)

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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

4.7

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1,069 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

226 - Pricing Strategy 的 235 个评论（共 235 个）

创建者 sagar v

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Sep 3, 2017

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful

创建者 Bhavik M

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Apr 3, 2016

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

创建者 Tong瞳

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May 8, 2016

useful informations but not very helpful for practical situations.

创建者 ogaufi r

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Mar 16, 2024

good

创建者 Aa

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Oct 31, 2022

The just throw pdfs at you for most of the course, read this, read that. I don't need a course to read articles, but even then, most of the information is repeating and redundant.. The reason for 2 stars is because most of the iecoursera links don't even work as the credentials have expired, so you can't even access course information!