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学生对 Copenhagen Business School 提供的 The Neuromarketing Toolbox 的评价和反馈

4.7
199 个评分

课程概述

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

热门审阅

SC

Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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26 - The Neuromarketing Toolbox 的 50 个评论(共 61 个)

创建者 Manuel A A G

Jul 28, 2020

Absolutely great. The course gives you useful neuromarketing toolbox and let you get a better understanding of this area

创建者 kianoosh m

Jul 24, 2022

it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.

创建者 melovia f

Sep 2, 2024

I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.

创建者 ANGEL D C B

Jul 29, 2020

It was a good course with good videos and egraphy to read, I´m more interested in study how the brain works

创建者 GADSDEN E d S M

Sep 16, 2020

It's a great course and the videos are easy to understand, the readings are really interesting.

创建者 Maria J G R

Jul 26, 2020

I really like it, perfect for learning fundamentals of Neuromarketing.

创建者 Rubens T d O

Jan 11, 2022

This is a great course! This a introduction neuromarketing issues !

创建者 Fernando D S S

Oct 2, 2020

Was a disruptive course, but the execution worth. Great training.

创建者 nita n

Oct 28, 2020

Great insights into various tools for used in neuro marketing

创建者 Diana P C

Oct 19, 2024

Very well structured with a real market perspective. Great!

创建者 PINNIKA S Y

Jun 18, 2020

it was really great and all-new insights into the marketing

创建者 Rodrigo D

Apr 28, 2020

I loved The Neuromarketing Toolbox Course! It is great!

创建者 ismael a

Jun 5, 2021

Most clear courses I have taken ever on Coursera.

创建者 Lutfije

Jan 5, 2025

One of the best courses I have ever enrolled!

创建者 David C

Sep 9, 2021

Extremely interesting and informative

创建者 Shaurya s

Jun 29, 2020

very knowledgeable and interesting

创建者 Chloé H

May 10, 2020

Really interesting and complete !

创建者 Ana C T

Jul 3, 2024

Excelente Curso muy completo!

创建者 Jamie M

Dec 29, 2022

I really enjoyed this course.

创建者 selin t

Apr 10, 2020

The course was very helpful.

创建者 Evgenia P

Feb 23, 2020

Very interesting. Thank you!

创建者 Sandra G

Aug 3, 2020

it was incredible!

创建者 Er N M

Apr 22, 2021

Great information

创建者 Leonardo D L G

Aug 8, 2023

Excellent !!!!